Sell on Amazon Sign in
This article applies to selling in: United States

Seller Fulfilled Prime

Seller Fulfilled Prime allows you to list your products as Prime-eligible and handle the fulfillment yourself. You can display the Prime badge on the products you already ship directly to customers with two-day shipping and free standard shipping (see video). There is no fee to enroll in Seller Fulfilled Prime.

Before you can participate, you must satisfy performance requirements during a trial period (see video) to demonstrate that you can meet customers' service expectations. After successfully completing the trial, you're automatically enrolled in the program.

Sellers who are approved and enroll their products in Seller Fulfilled Prime will be able to:

See more information about eligibility and program requirements for Seller Fulfilled Prime.

Apply now

Sign in to use the tool and get personalized help (desktop browser required). Sign in

Reach Hundreds of Millions of Customers

Start Selling On Amazon

© 1999-2022,, Inc. or its affiliates