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This article applies to selling in: United States

Customize Amazon Selling Coach

Amazon Selling Coach collects personalized opportunities for you to help increase your sales and presents you with several different ways to interact with your customized business recommendations.

With Amazon Selling Coach you can define your recommendation preferences, view all email communications in one place, search for specific recommendations, and update your email settings.

You can access Amazon Selling Coach by going to the Reports drop-down menu in Seller Central and selecting Amazon Selling Coach.

Selling Coach Reports

Search opportunities and create your own report

You can create your own report by searching for product opportunities by product name, brand, or category. Depending on the filters you decide to use, you can search for products with opportunities specific to you, or for anyone selling on Amazon. You can set which columns you would like displayed for each of your reports by going to the Preferences tab and changing your settings.

To search for products or create a report with opportunities specific to you, follow these steps on the Amazon Selling Coach page:


  1. Select the Amazon Selling Coach tab.
  2. Enter a product title, brand, category, or ASIN into the search bar and click Search.
    Note: Searches are case-sensitive.

    The default filter setting automatically filters for products with opportunities specific to you. If the product you searched for does not have an opportunity generated for you, it will not appear in the results.

    Note: To modify the opportunities generated for you, select the Preferences tab.

    In the Product Opportunity Settings section, enter a specific brand or category in the corresponding box, then click Include Brand or Exclude Brand.

To change filters or search for products with opportunities for anyone on Amazon, follow these steps on the Amazon Selling Coach page:


  1. Select the Selling Coach Reports tab.
  2. Click Filters (next to Search).
  3. In the Filters row, click one or more of the following:
    • Search Preference to define your keyword search by Brands or Categories.
    • Search Scope to see All Product Recommendations or Only My Recommendations.
  4. Type a product title, brand, category, or ASIN in the search field and click Search.

Browse Selling Coach Reports

Amazon Selling Coach opportunities are grouped by Product Opportunities, Inventory Opportunities, Fulfilment Opportunities, and Low Price Opportunities on the left panel. Each opportunity option will expand and display several business opportunity reports when clicked, with recommendations created specifically for you. From each report, you can vote on the product and opportunity recommendations that are relevant to you to improve future recommendations. Amazon Selling Coach opportunities are generated daily.

If you vote Yes on any opportunities, your interest in the product is recorded to better refine your future personalized recommendations.

If you vote No on any opportunities, you will no longer see the product in any report related to the opportunity you voted no on. You may still receive personalized recommendations for the product under other opportunities.

Amazon Selling Coach opportunities are generated daily.

Note: Inventory and pricing information may not reflect your latest reported inventory and price.

For more information, see Amazon Selling Coach.

Preferences

In Amazon Selling Coach's Preferences, you can select specific brands or categories to include or exclude from your Product Opportunities and Fulfillment Opportunities recommendations.

To modify your preferences for Product Opportunities, follow these steps on the Amazon Selling Coach page:


  1. Click the Preferences tab.
  2. In the Product Opportunity Settings section, enter a specific brand or category in the corresponding box, then click Include Brand or Exclude Brand. Changes appear on the right.

You can change your Product Opportunities preferences at any time.

To modify your preferences for Fulfillment Opportunities, follow these steps on the Amazon Selling Coach page:


  1. Click the Preferences tab.
  2. In the Fulfillment Opportunity Settings section, enter a specific brand or category in the corresponding box, then click Include Brand or Exclude Brand. Changes appear on the right.

You can change your Fulfillment Opportunities preferences at any time.

Communication

The Communication tab displays all of your emails from Amazon Selling Coach. From this tab, you can browse through all of your recent email recommendations or search by date and recommendation type.

To search email recommendations, follow these steps on the Amazon Selling Coach page:


  1. Click the Communication tab.
  2. In the Show field, select the type of communication you would like to find from the drop-down menu:
    • All Communications
    • Inventory Opportunities
    • Low Price Opportunities
    • Product Opportunities
    • Fulfillment Opportunities
    • Other Notifications
  3. In the From and To fields, select the desired time frame using the drop-down menus, then click Apply.

Refined Opportunities

If you have voted Yes or No in the Is This Relevant? column for any ASIN on the Business Reports page, your feedback is noted under the Refined Opportunities tab. This information will be used in the future to refine your recommendations from Amazon Selling Coach. You can change your vote at any time from the Refined Opportunities tab or from the Business Reports page.

  • You can vote on individual Business Report pages to indicate which of our product and opportunity recommendations are relevant to you to improve future recommendations.
  • If you vote Yes on any opportunities, your interest in the product is recorded to better refine your future personalized recommendations.
  • If you vote No on any opportunities, you will no longer see the product in any report related to the opportunity you voted no on. You may still receive personalized recommendations for the product under other opportunities. For example, if you voted No on a particular ASIN under Product Opportunities and Yes for that same ASIN under Inventory Opportunities, you will not receive any recommendations to create offers for that product, but you may still receive recommendations for other actions related to that product, such as restocking low inventory.

Inventory In Stock Report

The Inventory In Stock Report shows a compilation of metrics related to your inventory to help you stay in stock. You'll find valuable information such as Estimated Lost Sales, Estimated Days of Cover, and Average Unit Sales per Week. You can personalize and interact with your report by sorting columns and applying filters, and you can also replenish your inventory directly from the report. Learn more about the Inventory In Stock Report.

You can create your own report by searching for product opportunities by product name, brand, or category. Depending on the filters you decide to use, you can search for products with opportunities specific to you, or for anyone selling on Amazon. You can set which columns you would like displayed for each of your reports by going to the Preferences tab and changing your settings.

Search opportunities and create your own report

You can create your own report by searching for product opportunities by product name, brand, or category. Depending on the filters you decide to use, you can search for products with opportunities specific to you, or for anyone selling on Amazon. You can set which columns you would like displayed for each of your reports by going to the Preferences tab and changing your settings.
To search for products or create a report with opportunities specific to you, follow these steps on the Amazon Selling Coach page:
  1. Select the Amazon Selling Coach tab.
  2. Enter a product title, brand, category or ASIN into the search bar and click Search.
    Note: Searches are case-sensitive.

    The default filter setting automatically filters for products with opportunities specific to you. If the product you searched for does not have an opportunity generated for you, it will not appear in the results.

    Note: To modify the opportunities generated for you, select the Preferences tab.

    In the Product Opportunity Settings section, enter a specific brand or category in the corresponding box, then click Include Brand or Exclude Brand.

To change filters or search for products with opportunities for anyone on Amazon, follow these steps on the Amazon Selling Coach page:
  1. Select the Selling Coach Reports tab.
  2. Click Filters (next to Search).
  3. In the Filters row, click one or more of the following:
    • Search Preference to define your keyword search by Brands or by Categories
    • Search Scope to see All Product Recommendations or Only My Recommendations
  4. Type a product title, brand, category, or ASIN in the search field and click Search.

Browse Selling Coach Reports

Amazon Selling Coach opportunities are grouped by Product Opportunities, Inventory Opportunities, Fulfilment Opportunities, and Low Price Opportunities on the left panel. Each opportunity option will expand and display several business opportunity reports when clicked, with recommendations created specifically for you. From each report, you can vote on the product and opportunity recommendations that are relevant to you to improve future recommendations.

If you vote Yes on any Product, Inventory, Fulfilment, Low Price, or Advertising opportunities, your interest in the product is recorded to better refine your future personalized recommendations.

If you vote No on any Product, Inventory, Fulfillment, Low Price, or Advertising opportunities, you will no longer see the product in any report related to the opportunity you voted no on. You may still receive personalized recommendations for the product under other opportunities .

Amazon Selling Coach opportunities are generated daily.

Note: Inventory and pricing information may not reflect your latest reported inventory and price.

For more information, see Amazon Selling Coach.

In Amazon Selling Coach's Preferences, you can select specific brands or categories to include or exclude from your Product Opportunities and Fulfillment Opportunities recommendations.
To modify your preferences for Product Opportunities, follow these steps on the Amazon Selling Coach page:
  1. Click the Preferences tab.
  2. In the Product Opportunity Settings section, enter a specific brand or category in the corresponding box, then click Include Brand or Exclude Brand. Changes appear on the right.
You can change your Product Opportunities preferences at any time.
To modify your preferences for Fulfillment Opportunities, follow these steps on the Amazon Selling Coach page:
  1. Click the Preferences tab.
  2. In the Fulfillment Opportunity Settings section, enter a specific brand or category in the corresponding box, then click Include Brand or Exclude Brand. Changes appear on the right.
You can change your Fulfillment Opportunities preferences at any time.

The Communication tab displays all of your emails from Amazon Selling Coach. From this tab, you can browse through all of your recent email recommendations or search by date and recommendation type.

To search email recommendations, follow these steps on the Amazon Selling Coach page:

  1. Click the Communication tab.
  2. In the Show field, select the type of communication you would like to find from the drop-down menu.
    • All Communications
    • Inventory Opportunities
    • Low Price Opportunities
    • Product Opportunities
    • Fulfillment Opportunities
    • Other Notifications
  3. In the From and To fields select the desired timeframe using the drop-down menus then click Apply.

If you have voted Yes or No in the Is This Relevant? column for any ASIN on the Business Reports page, your feedback is noted under the Refined Opportunities tab. This information will be used in the future to refine your recommendations from Amazon Selling Coach. You can change your vote at any time from the Refined Opportunities tab or from the Business Reports page.

  • You can vote on individual Business Report pages to indicate which of our product and opportunity recommendations are relevant to you to improve future recommendations.
  • If you vote Yes on any Product, Inventory, Fulfilment, Low Price, or Advertising opportunities, your interest in the product is recorded to better refine your future personalized recommendations.
  • If you vote No on any Product, Inventory, Fulfillment, Low Price, or Advertising opportunities, you will no longer see the product in any report related to the opportunity you voted no on. You may still receive personalized recommendations for the product under other opportunities. For example, if you voted No on a particular ASIN under Product Opportunities and Yes for that same ASIN under Inventory Opportunities, you will not receive any recommendations to create offers for that product, but you may still receive recommendations for other actions related to that product, such as restocking low inventory.
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