Sell on Amazon Sign in
This article applies to selling in: United States

General Listing Restrictions

Important: When you sell on Amazon, you must follow federal, state, and local laws, and Amazon policies that apply to your products and listings.
Category Restrictions
Claims When you make claims in listings, they must be accurate. A claim can be misleading if relevant information is left out or if it suggests something that's not true. You must offer proof when you make claims, especially when they're about health, safety, or performance. You must provide Amazon with documents to support any claim you include in a listing when asked. These should include scientific evidence such as the results of tests or other research carried out by experts in the proper field. Claims that need supporting proof include those that say a product:
  • Is anti-microbial
  • Is anti-bacterial
  • Can reduce the risk of concussions

Product marketing is regulated by the Federal Trade Commission (FTC). For more information, see the FTC's Online Advertising and Marketing advice.

Environmental Marketing Environmental claims must follow FTC marketing guidelines. These include the FTC Green Guides, which show how to avoid claims that mislead or deceive consumers. The FTC identifies terms like "environmentally-friendly" "eco-friendly", and "green" as potentially problematic.

For more information, see:

Guarantees Listings must comply with the Guides for the Advertising of Warranties and Guarantees. If you use phrases like "satisfaction guaranteed" or "money-back guarantee" on Amazon, you have to be ready to give full refunds for any reason. See the FTC’s A Businessperson's Guide to Federal Warranty Law, Consumer Product Warranties and Advertising, and Marketing on the Internet: Rules of the Road.
Jewelry Listings for jewelry products, including items like glasses frames, pens, and flatware, must follow the FTC Guides for the Jewelry, Precious Metals, and Pewter Industries. These regulate the use of terms such as "pearl", "platinum", "noncorrosive", and "flawless". We may check the quality of fine jewelry sold of Amazon. Fine jewelry includes products containing gold, silver, platinum, or palladium, or diamonds, pearls or gemstones). You must ensure that your product detail pages for fine jewelry include accurate and complete details about the products' quality. Products listed as "silver" or "sterling silver" must contain at least 92.5% silver. Gold and platinum content must match the quality descried on the detail page and the mark stamped on the product. Simulated gemstones must be labeled as such. You must disclose all treatments for treated diamonds or gemstones. Detail pages for fine jewelry must comply with the Guides for the Jewelry, Precious Metals, and Pewter Industries, and Amazon's Jewelry Quality Assurance Standards. If we find that you have given inaccurate or incomplete information for fine jewelry products, we may suspend your listings, and suspend or remove your selling privileges.

See the FTC's Jewelry Guides and Information page and Advertising and Marketing on the Internet: Rules of the Road.

See also

Laser Products When listing laser products on Amazon, you must state the laser hazard class and human accessible power output (measured in milliwatts) on the detail page. You cannot list laser products that exceed Class IIIA emission limits, or children’s toy laser products that exceed Class I emission limits. The laser hazard class must be checked by an independent lab, as set out by21 CFR 1040.10 and International Electrotechnical Commission 60825-1 standards.

See the Food and Drug Administration (FDA)Laser Products and Instruments and Minimizing Risk for Children’s Toy Laser Products guidance.

Made in the U.S.A. Any product you describe, or label as "Made in the USA" must have been made, completely or mostly, in the United States. See the Federal Trade Commission's Enforcement Policy Statement on US Origin Claims and Advertising and Marketing on the Internet: Rules of the Road. For guidance on showing country of origin, see the sections on "Animal Furs and Skins", "Textile Descriptions", and "Wool Product Descriptions" on Listing Restrictions That Require Statements or Disclosures.
Magnet Products Strong magnets, such as neodymium and rare earth magnets, must be too large to fit in a cylinder 1.25 inches in diameter and 2.25 inches long. See the Magnets Information Center.
Medical Device Claims You must not make claims about medical devices that exceed the approved indications for use given by the FDA. Excessive claims include targeting use at children, if the device is only cleared for adult use; advertising for use in a part of the body not specified in the indications for use; and selling prescription devices without a prescription. See the FDA Medical Device web page and Restricted Products: Medical Devices & Accessories.
Medical Devices, Food, Drugs and Cosmetics If you list any product that is covered by the US Federal Food, Drug, and Cosmetic Act (FFDCA), you must provide the following continuing guarantee. “All food, drug, medical device, and cosmetic products are guaranteed not to be adulterated or misbranded, as defined by the FFDCA, as of the date they are shipped. They are guaranteed to be articles permitted for interstate commerce, as defined by sections 404, 505, and 512 of the FFDCA. These guarantees apply to every shipment you have made and will make in future, and to every shipment made on your behalf by another party.”
Native American Products You must not use the terms "Native American" or "Indian”, or the name of an Indian tribe, if it incorrectly implies that the product is an Indian product, or is made by a tribal member or an Indian artisan. See the Indian Arts and Crafts Act of 1935, the Indian Arts and Crafts Act of 1990, and guidance from the Department of Interior, Indian Arts, and Crafts Board.
Pesticides, and Antimicrobial, Antifungal, Antibacterial or Pesticide Claims For pesticides, or products you claim to have antimicrobial, antifungal, antibacterial, or other pesticidal properties, you must guarantee that they comply with the US Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA).

This guarantee states that you, or your business, area US resident, and that your FIFRA-regulated products on Amazon comply with FIFRA requirements. The products must also comply with state pesticide laws, which may include other registration and labeling requirements, and ingredient prohibitions. See the Environmental Protection Agency's overview of the FIFRA, California's Pesticide Regulations, and the National Pesticide Information Center.

Radio Frequency Devices Listings must comply with Federal Communications Commission (FCC) rules for devices that can interfere with other devices’ radio frequency. You might need to get an ID number or other authorization from the FCC. See the FCC Office of Engineering and Technology equipment authorization page.
Replacement Water Filters for Refrigerators You must make sure replacement water filters for refrigerators are certified to NSF/ANSI-42 or higher standards, such as NSF/ANSI-53 or NSF/ANSI-401 for Material Safety and Structural Integrity, and meet at least one NSF/ANSI-42 reduction standard or be System Performance certified. This must be determined by an independent lab, accredited by the American National Standards Institute, such as NSF, WQA, or IAMPO. Reduction claims must be accurately displayed on the product detail page. See NSF Guidance on Residential Drinking Water Treatment Standards.
Replica Art, Coins & Stamps

For information on listing replica art, coins, and stamps, see therestricted products Help pages:

Testimonials, Endorsements, Feedback and Reviews Testimonials or endorsements must comply with the Guides Concerning Use of Endorsements and Testimonials in Advertising. You must disclose any material interests between you and an endorser. You must not pay anyone to create a review, or offer gifts or refunds for the removal of a reviews or feedback.

See also:

Window Coverings Listings for window covering products must comply with the voluntary safety standards adopted by the Window Covering Manufacturers Association. These include the Voluntary Standard for Safety of Exposed Cord Window Covering Products (ANSI/WCMA A.100.1).
Sign in to use the tool and get personalized help (desktop browser required). Sign in


Was this article helpful?
Thank you for your feedback
What can we improve this help page? Note: This form doesn’t create a support case. Please specify what you think is wrong with the content itself.
1000
What was helpful?
1000
Thanks again for your help!
Thank you for your feedback. If you have more questions, please Contact Us.

Reach Hundreds of Millions of Customers

Start Selling On Amazon