Offer placement
When you list eligible products on Amazon, all customers browsing the site can find and purchase them (as long as the items can be shipped to the customer's shipping address). Customers can add products to their shopping carts using one of the following three methods:
- By using the Add to Cart button (below the Featured Offer).
- By browsing offerings in the Other Sellers on Amazon box. Customers can then click Add to Cart next to the offer the customer wants to purchase.
-
By clicking the used & new link and browsing all offers for
an item. Customers can then click Add to Cart next to the seller
from whom the customer wants to purchase the product. Note: If there are no used listings, the link will only mention new.
Amazon selects the Featured Offer from the pool of eligible offers based on, among other things, price, availability, and the customer's shipping address. Buyers see the Featured Offer as the first choice while using the Add to Cart button on the product detail page. The product detail page also features additional offers.
In addition to the Featured Offer, up to three additional eligible offers will display in the Other Sellers on Amazon box on the product detail page. Any remaining offers are available via the new & used link (or new link) to go to the offer listing page.
See also
