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This article applies to selling in: United States

Unblock listings that have pricing errors

Troubleshoot pricing and other listing errors

If you are having difficulty with identifying the cause of your pricing and listing error, use the following tool:

Amazon detects potential pricing errors based on several factors including legal or compliance issues, and the Featured Offer (Buy Box) price. When Amazon detects potential pricing errors in your listings, we will notify you, and might deactivate the affected listings to avoid a potentially negative customer experience. You can help avoid pricing errors by setting your offer price in accordance to Amazon’s Marketplace Fair Price Policies.

You can identify deactivated listings using the following views:

To reactivate listings that have been deactivated because of potential pricing errors, use the Fix Price Alerts feature to update your offer price.

You can also choose to enroll your products in an Automate Pricing rule that automatically matches the competitive price outside Amazon, increasing your likelihood of being the Featured (Buy Box) Offer.

You can calculate Minimum Price as: [Item Cost + Amazon Fees + Minimum Profit desired].

Update your listings price, item by item, by performing any of the following steps:

  • Update and Save your offer price.
  • You may also consider updating your price to our recommended Match Low Price from Manage Inventory page or with Suggested low price/Buy Box price from Pricing Dashboard under Pricing section. For additional information, refer to Update your listings from the Manage Inventory page.
    Note: If your new offer price is same as before or marginally different from previous price, your offer might become inactive again due to a recurring pricing error.
  • If you have more than one listing that needs to be fixed, upload an Inventory loader or Price and Quantity feed.

Amazon Business Sellers: Price Alerts can be caused by potential errors in your business prices or quantity discounts. See Business Prices and quantity discounts for more information.

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