Stay in stock during the holiday selling season by ensuring that your shipments arrive at Amazon well in advance of key shopping dates.
Make sure that your inventory arrives at US fulfillment centers by these dates:
Black Friday and Cyber Monday: November 15
Christmas: December 11
Note: Date recommendations are based on estimates and are subject to change.
As you prepare your shipments, be sure to take the following actions:
Check your recommended replenishment quantity: Even if restock limits are applied, you might still have capacity available in different storage types for your FBA inventory. You can check your restock limits by storage type from Restock Inventory or Shipping Queue, by expanding the restock limits monitor at the bottom of the page.
Plan your shipment ahead of time: Allow ample time for supplier lead times, carrier lead times, or both. It may take longer to ship inventory to fulfillment centers during the busy holiday season.
To learn how to prepare for holiday selling, go to Holiday season best practices.