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FBA Subscribe & Save

Subscribe & Save allows Amazon customers to sign up for recurring, scheduled deliveries of products they use frequently. Subscribers receive a discount of 5%, 10%, 15%, or 20% off their Subscribe & Save orders, as well as free shipping. Eligible FBA sellers can participate in Subscribe & Save by enrolling their FBA products in the program. See the Eligibility requirements below for more details.

Subscribe & Save customers select the product, the quantity, and the frequency of delivery. A 5% discount is given per subscription. If a customer receives products from 5 or more subscriptions in a given month, to the same address, the customer will be given a 10% or 15% discount per subscription, depending on the product category. Amazon Family customers receive a flat 20% discount on diapers regardless of the number of subscriptions. See the Eligible product categories below for more information about the discounts per category.

Your coupon and promotional discounts are added to Subscribe & Save discounts. For example, if you run a Lightning Deal on a product in the Subscribe & Save program, you will need to provide the Subscribe & Save discount in addition to the deal price.

For more information about the customer program, see Subscribe & Save.

By participating in the FBA Subscribe & Save program, you agree to the FBA Subscribe & Save Terms and Conditions.

Starting August 1, 2018, Subscribe & Save offers are also available to registered Amazon Business customers. Business customers can now place Subscribe & Save orders using Recurring Delivery.

Business receive a 5% discount on Subscribe & Save orders regardless of the product category or number of subscriptions.

Note: If you run a Lightning Deal on a product in the Subscribe & Save program, you will need to provide the Subscribe & Save discount in addition to the deal price.

If you run a Lightning Deal on a product in the Subscribe & Save program, you will need to provide the Subscribe & Save discount in addition to the deal price.

For more information about the customer program, see Subscribe & Save

Eligibility requirements

If you are eligible, you can participate in Subscribe & Save by enabling the program in your account settings. Eligibility criteria include your sales history and seller performance metrics, among other factors. To participate, you must, at a minimum, have an FBA account that:

  • Is in good standing
  • Has a feedback rating of 4.7 or higher
  • Has been selling in FBA for 3 months or longer

If the option to enable Subscribe & Save is not available in your account settings, you are not eligible for the program. The option will be automatically added to your account settings after you meet the eligibility criteria for the program.

To enable Subscribe & Save in your account settings:

  1. In your seller account, in your Fulfillment by Amazon settings, locate Subscription Settings and then click Edit.
  2. Select Enable, and then click Update.

Eligible product categories

Subscriptions are available to customers in the following product categories at the discounts listed.

Product category Discount for customers receiving deliveries for 1-4 product subscriptions1 on the same delivery day in the same month to the same address Discount for customers receiving deliveries for 5 or more product subscriptions1 on the same delivery day in the same month to the same address
Beauty 5% 15%
Grocery 5% 15%
Health & Baby Care2 5% 15%
Automotive Parts & Tools 5% 10%
Electronics 5% 10%
Home Tools & Home Improvement 5% 10%
Industrial Supplies 5% 10%
Kitchen 5% 10%
Lawn & Garden 5% 10%
Musical Instruments 5% 10%
Office Supplies 5% 10%
Outdoors 5% 10%
Pet supplies 5% 10%
Sports 5% 10%
Toys 5% 10%

1Subscriptions per month includes subscriptions for products sold by other sellers.

2Amazon Mom customers receive a flat 20% discount on diapers regardless of the number of subscriptions.

**All the above discounted rates do not apply for Business Customers, who get a 5% discount on each product regardless of the category or number of subscriptions.

Coupons and promotions

Any coupons, promotions, or Amazon Business pricing you offer also applies to your Subscribe & Save products.

For example, if you run a promotion offering a 20% discount on a product that is also available through Subscribe & Save, that discount will be added to existing subscriptions and will result in a total discount greater than 20% for subscriptions.

Seller performance metrics

Seller performance reviews are ongoing in order to ensure a positive Amazon customer experience. We consider such things as your ability to maintain inventory levels to meet customer demand, customer feedback, and Subscribe & Save order cancellations when evaluating performance. Poor performance metrics may result in the suspension of your Subscribe & Save offers or your suspension from the Subscribe & Save program

If you feel your Subscribe & Save participation is wrongly terminated, you can request an investigation by contacting Seller Support.

Subscribe & Save orders

There are two types of Subscribe & Save orders: sign-up orders and replenishment orders.

  • Sign-up orders are the customer's initial order subscribing to a product in the Subscribe & Save program. In order for your Subscribe & Save offer to appear for a product, your offer must be the Buy Box offer. For more information, see How the Buy Box Works.
  • Replenishment orders are automatically created according to the frequency set by the customer. Subscribe & Save customers can set deliveries at monthly intervals, from one to six months.

You can view your Subscribe & Save orders in the Transaction View of the Payments report page.

Additional resources

For more information, see our FBA Subscribe & Save video in Seller University.

To have your eligible products included in the Subscribe & Save program, see Add or Remove Subscribe & Save Products.

To review your subscription details, see Subscribe & Save Performance Report and the Subscribe & Save Forecasting Report.

To view frequently asked questions, see the FBA Subscribe & Save FAQ.

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