FBA Subscribe & Save

FBA Subscribe & Save lets Amazon customers sign up for recurring, scheduled deliveries of products that they use frequently.

Subscribers get a base discount on their deliveries, which is funded by you as the seller. Customers who receive five or more subscriptions in a delivery reach tiered status, unlocking additional savings on all products in their delivery. (See How base discounts and tiered status work below.)

Amazon Family subscribers get up to a 20% discount on subscriptions, for items such as diapers and baby food, when receiving five or more products in one auto-delivery to the same address. To learn more about program benefits, check out Subscribe & Save.

By participating in Subscribe & Save, you agree to the program’s terms and conditions. See eligibility and seller-funding requirements below for more details.

Note: Subscribe & Save offers are also available to Amazon Business customers. Business customers can place program orders using recurring deliveries. They get a 5% discount on Subscribe & Save orders regardless of the product category or number of subscriptions.

Eligibility requirements

To participate in the program, you must have an FBA account in good standing. Effective December 18, 2019, enrollment of new products is limited to brand owners. Any product enrolled before December 18 remains eligible for Subscribe & Save. For information on registering brands, visit Amazon Brand Registry.

If the option to enable Subscribe & Save does not appear in your settings and you believe that you have eligible, replenishable items, contact Selling Partner Support.

Amazon uses the following criteria to determine product eligibility:

Fulfillment history and in-stock rate
Sales performance
Product category
Average selling price

Seller-funding requirements

You can choose from three base funding options: 0%, 5%, or 10%. Subscribers who receive five or more subscriptions in a delivery reach tiered status, and Amazon will, for a limited time, fund an additional 5% discount. You can update funding and manage your selection on the Manage Products page.

If we enroll your products at 0% base discount plus the Amazon-funded 5% discount, we will continue funding subscriptions with these discounts indefinitely. When the limited-time Amazon discount ends, we will stop automatically enrolling new products.

The new funding structure applies to all of your Subscribe & Save items, including those already enrolled and new selections. All subscriptions created before November 5, 2019, will continue to be funded per the previous category-specific fee structure.

Note: Starting in December 2019, for a limited time, eligible, replenishable items will be automatically enrolled at a 0% base discount and Amazon will fund the 5% tier discount. With this change, there is no cost to you and you will no longer have to manually enroll products in Subscribe & Save to benefit from the program. If you don’t want to take advantage of automatic enrollment, you can opt out at any time by clicking Opt out of automatic enrollment on the Manage Products page.

How base discounts and tiered status work

The base discount and funding information below applies to all subscriptions created after November 5, 2019. Five or more subscriptions in a delivery unlocks tiered status, meaning additional savings for customers.

Seller funded at 0%

Four subscriptions on the same delivery date earns customers no discount. Five or more subscriptions on the same delivery date earns a 5% discount (funded by Amazon for a limited time)).

Seller funded at 5%

Four subscriptions on the same delivery date earns customers a 5% discount. Five or more subscriptions on the same delivery date earns a 5% discount (funded by you), plus an additional 5% discount (funded by Amazon for a limited time)—unlocking customer savings of 10%.

Seller funded at 10%

Four subscriptions on the same delivery date earns customers a 10% discount. Five or more subscriptions on the same delivery date earns a 10% discount (funded by you), plus an additional 5% discount (funded by Amazon for a limited time)—unlocking customer savings of 15%.

For all subscriptions created before November 5, 2019, the following product category fee structure applies:

Product category	Seller-funded discount for customers** receiving deliveries for 1-4 product subscriptions¹ in one auto-delivery to the same address	Seller-funded discount for customers** receiving deliveries for 5 or more product subscriptions¹ in one auto-delivery to the same address
Beauty	5%	15%
Grocery	5%	15%
Health & Baby Care²	5%	15%
Automotive Parts & Tools	5%	10%
Electronics	5%	10%
Home Tools & Home Improvement	5%	10%
Industrial Supplies	5%	10%
Kitchen	5%	10%
Lawn & Garden	5%	10%
Musical Instruments	5%	10%
Office Supplies	5%	10%
Outdoors	5%	10%
Pet supplies	5%	10%
Sports	5%	10%
Toys	5%	10%

_{¹Subscriptions per auto-delivery includes subscriptions for products sold by other sellers.}

_{²Amazon Family customers get a 20% discount on diapers regardless of the number of subscriptions.}

_{^**The discount rates listed above do not apply for Amazon Business customers, who get a 5% discount on each product regardless of the category or number of subscriptions.}

Seller coupons and promotional discounts are added to Subscribe & Save discounts. For example, if you run a Lightning Deal on a product in Subscribe & Save, you must provide the program discount in addition to the deal price.

Subscribe & Save orders

There are two types of Subscribe & Save orders:

Sign-up orders are the customer's initial order subscribing to a product in the Subscribe & Save program. In order for your Subscribe & Save offer to appear for a product, your offer must be the Buy Box offer. For more information, see How the Buy Box Works.
Replenishment orders are automatically created according to the frequency set by the customer. Subscribe & Save customers can set deliveries at monthly intervals, from one to six months.

You can view your Subscribe & Save orders in the Transaction View of the Payments report page.

Seller performance metrics

Seller performance reviews are ongoing in order to ensure a positive Amazon customer experience. When evaluating performance, we consider such things as your ability to maintain inventory levels sufficient to meet customer demand, customer feedback, and Subscribe & Save order cancellations. Poor performance metrics may affect your ability to participate in the program.

You can go to Subscribe & Save Manage products to access your performance dashboard and review the following metrics for weekly, monthly, quarterly, and yearly time frames:

Shipped units: The number of units for shipped subscription orders over a given time period.
Shipped revenue: The sum of your revenue from shipped subscription orders over a given time period.
Subscriptions count: The number of active subscriptions at the end of a given time period.
Not delivered due to OOS: The percentage of your units that were not delivered because the ASINs were out of stock.
Average revenue per customer: A comparison of your average revenue from subscribers versus non-subscribers.
Planned revenue: The sum of your revenue from orders expected to ship for your active subscriptions in the upcoming 30, 60, or 90 days.
Planned units: The number of units for orders expected to ship for your active subscriptions in the upcoming 30, 60, or 90 days.

Note: Planned revenue and planned units are estimated projections, not a guarantee of future sales.

You can also get these performance metrics at the ASIN level by using the search option on the dashboard. You can search up to 20 ASINs at a time.

For tips on managing your Subscribe & Save offers, see Manage Subscribe & Save products.

Additional resources

FBA Subscribe & Save

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