Sell on Amazon Sign in
This article applies to selling in: United States

Price per unit requirements

We have implemented new data requirements that have to be followed regarding price per unit (PPU) information to deliver an accurate and consistent customer experience. This affects new as well as existing listings. Customers use PPU information to compare and evaluate products during their shopping experience. In addition, PPU information is required by law for many products. Update the unit count information to comply with PPU requirements.

Unit count includes a value unit_count, such as,"5" and a type unit_count_type, such as, "Count", "Foot", "Sq Ft", "Fl Oz" and, "Ounce". On the basis of this unit count information, we will provide the PPU information for certain products to customers.

  • New listings: Products sold within the product types listed in the price per unit requirements table will require new listings to include the unit count attributes.
  • Existing listings: Products sold within the product types listed in the price per unit requirements table will require existing ASINs without unit_count information or with incorrect values in the unit_count_type to provide the unit count attributes when the listings are updated. Product updates will show errors for ASINs that do not follow the new PPU requirements.

For certain product types, ASINs without unit_count information or with incorrect values in the unit_count_type attribute have to be updated within a certain time period that is shown in the Listing Quality Dashboard. After this period has passed, certain listings that do not contain the above-mentioned attributes will no longer be shown in search.

For details, go to price per unit requirements table. These search-suppressed ASINs will then be available under Fix Your Product (FYP).

The scope of this change includes any product-level data submissions, whether through excel templates, Seller Central (under Manage Inventory > Edit > Vital information), or XSD feeds.

The unit of measure varies by item packaging and is restricted to the approved values which includes Ounce, Fl Oz, Foot, Sq Ft, and Count.

Item Packaging Unit of Measure Example of products
If the product consists of a solid, semi-solid, powder, viscous substance, aerosol, or a mixture of solid and liquid, the unit of measure should always be "Ounce." Ounce

chocolate (solid), face cream (semi-solid), protein powder (powder), honey (viscous substance) and, cooking spray (aerosol)

If the product consists of a liquid, the unit of measure should always be "Fl Oz" (fluid ounce). Fl Oz (fluid ounce)

juice, liquid detergent, soft drinks, liquid soap and, liquid foundation (makeup)

If the product consists of a bi-directional commodity including roll-type commodities, continuous sheets, or other product commonly sold by area the unit of measure should be "Sq Ft" (square foot). Sq Ft (square foot)

aluminum foil, parchment paper, toilet paper, paper towels and,wax paper

If the product consists of a unidimensional commodity such as a continuous tape, string, thread, or other product commonly sold by length the unit of measure should be "Foot." Foot

dental floss, athletes tape and, thread

If the product consists of individually packaged, functional units, or units commonly sold by count, the unit of measure should always be the total "Count" of functional units. Count

laundry pods, coffee pods, protein bars, nutrition bars, snack bars, wipes, pills, vitamins, tablets, tea bags, dry balls, makeup brushes, hair ties, face masks, trash bags, tissues, napkins, plates, bandages, cups and, diapers

The change applies to all product types mentioned in price per unit requirements table.

Frequently asked questions

What is price per unit (PPU)?

Price per unit (PPU) refers to the per unit price of a product. For example, if you sell 16 ounces of coffee beans for $4.00, a PPU of $0.25 per ounce will display in Search and on Detail page. Displaying PPU to customers facilitates easy price comparison across products of different pack sizes.

What determines how PPU is displayed to customers?

To display PPU, it is important that unit count attributes are correctly filled. Thereafter, an automated system decides whether PPU should be displayed. For example, if the product is a "Car_seat", the system does not display PPU. However, if the product is "Coffee", the system displays PPU. We are constantly reviewing these rules based on customer feedback.

What should be done for bundles of different products or sets of products such as, dishware sets, where PPU is not relevant?

For bundles of dissimilar items such as, a sample pack of ten wipes, two makeup brushes, and one bottle of concealer, or a set of shampoo and conditioner, set unit_count_type to "Count" and unit_count to "1".

When in doubt, check your product's image which is usually displayed as net quantity, to determine which of the unit options is appropriate for the product.

Sign in to use the tool and get personalized help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling On Amazon


© 1999-2021, Amazon.com, Inc. or its affiliates