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Campaign status

The campaign status column lets you know the current status of your campaigns. It helps you identify a potential issue that could be preventing your ads from running.

Enable a campaign

To restart campaigns that have ended or have been paused. In Campaign Manager you can enter the end date which is a date in the future or select the campaign and click Restart.

Adjust a campaign date

You can extend a campaign that is going to end or has already ended by changing the end date to a date in the future while viewing all campaigns in Campaign Manager.

Stop a campaign

You can stop a campaign by changing the status to Paused or Archived or by changing the end date to today’s date—the campaign status will change to Ended by the end of the day.

Note: Campaigns cannot be enabled or paused once they have been archived. Archived campaigns remain available for future reference. If you plan to use a campaign later, set it to paused instead of archived.

Campaign status types

Here are the different types of statuses for both Sponsored Products and Sponsored Brands.

Campaign Status Details Recommendations
Delivering The campaign is active and delivering ads. Your ads will show up in eligible placements. You can observe a campaign’s performance over time in Campaign Manager, and download campaign performance reports for further analysis.
Scheduled The campaign has not started yet, and is scheduled to start sometime in the future. To change your campaign start date, select the campaign name, and then select Campaign Settings to adjust the date range.
Incomplete The campaign is not eligible to show ads because it does not have at least one keyword and one product to advertise.
Note: This status is only available for Sponsored Products
To make the campaign eligible, select the campaign and add one or more keywords and products to one of the ad groups. If no ad groups exist, select Create ad group and add one or more keywords and to the ad group.
Out of Budget The campaign has exceeded the Campaign daily budget. Ads in this campaign are not eligible for display until midnight when the daily budget is reset. Make one of the following changes:
  • To change the Campaign daily budget, select the campaign name, and then select Campaign Settings.
  • To change or remove the Sponsored Products daily budget cap, go to all campaigns in Campaign Manager and select Advertising Settings.
Note: The campaign budget cap is only available for Sponsored Products at this time.
Payment Failure Your payment method (such as credit, debit, or deposit) was either deactivated, had insufficient funds, or was changed recently. To change your payment method, go to Settings > Account Info . Under Payment Information, click Charge Methods for Advertising to edit an existing payment method or add a new one. Learn more about payment failure
Ended The campaign end date has passed and the campaign has ended. To continue running your campaign, select the campaign name, and then select Campaign settings to either modify or remove the end date. You can also restart your campaign by selecting Enable, located next to the campaign name.
Paused The campaign is not eligible because it is set to Paused. To restart your campaign, select Enable, located next to the campaign name.
Archived The campaign is not eligible because it is set to Archived. The campaign cannot be enabled or paused.

Here are the different status types for Sponsored Brands only:

Campaign Status Details Recommendations
Draft The campaign is not running because it hasn't been sent to Amazon for review yet. Make sure you have completed all steps in the campaign creation process and sent your campaign in for review.
Pending Review Amazon is reviewing the campaign and will set it to run if approved. Campaign review can take up to 72 hours to complete. We will email you to let you know whether your campaign was accepted or rejected. If your campaign is approved, it will start running automatically.
Not approved Your campaign was rejected and needs to be edited. If your campaign is rejected, you'll want to make the requested edits to your ad. After you update the ad, you'll need to resubmit it for review.
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