An alternative way to fulfill your international orders is to use Fulfillment by Amazon (FBA) in the country corresponding to the Amazon marketplace where you are listing your products. Using FBA will require importing your products into the country you want to sell them in and storing them in an Amazon fulfillment center in that marketplace. The one exception to this case is if you already sell in one of Amazon's European marketplaces and fulfill with FBA in that marketplace. In that case, you can fulfill your orders from other EU marketplaces using your current FBA account through the European Fulfillment Network or Multi-Country Inventory (see below).
The following chart summarizes instances where you will need to import your products when using FBA:
|Seller is based||FBA fulfillment center location||Importation required?|
|Outside the United States||United States||Yes, products need to be imported into the U.S.|
|Outside Canada||Canada||Yes, products need to be imported into Canada.|
|Outside Europe||European marketplace countries: UK, Germany, France, Italy, or Spain||Yes, products need to be imported into Europe.|
|In Europe||European marketplace countries: UK, Germany, France, Italy, or Spain||No, goods don't need to be imported between EU member countries. If seller uses FBA, seller can use FBA international programs (see the Fulfillment options in Europe section below).|
|Outside Japan||Japan||Yes, products need to be imported into Japan.|
The following section covers what you need to know in order to plan for the import process. As covered in Register and Launch, you will first need to create a seller account in the Amazon marketplace where you want to sell and then enroll in FBA in that marketplace.
If your inventory is located in a different country than the fulfillment center, you need to export your products from the source country and import them into the destination country. You will act as the exporter of record in the source country and the importer of record in the destination country, and must comply with all laws and regulations of the source and destination countries. You may be subject to import taxes, customs duties, and fees levied by the destination country. Here is an overview of the process:
Selling in Europe allows you to leverage Amazon's fulfillment network. Not only is listing simplified with a single Amazon European marketplace account, but cross-border sales also can be easier to manage with Fulfillment by Amazon (FBA). In Europe, FBA offers three international fulfillment programs: Pan-European FBA, the European Fulfillment Network, and Multi-Country Inventory.
The Pan-European FBA program allows you to fulfill offers in all European marketplaces from one inventory pool without incurring per-unit cross-border Fulfillment Fees for the European Fulfillment Network. Amazon will distribute your inventory across the European fulfillment network at no additional cost. You can track your Pan-Europe FBA offers using all standard reports and tools in Seller Central.
Once you enable Pan-European FBA in your Fulfillment by Amazon settings, Pan-European FBA will become active for a product only after you create an active FBA offer in each of the Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, and Amazon.es) from the same inventory pool and enroll the ASIN in Pan-European FBA.
Choose the country to which you wish to ship Pan-European FBA ASINs. Amazon may then move this inventory across European fulfillment centers at its discretion at no additional cost to you. This helps inventory be as close to customers as possible.
Learn more about Pan-European FBA.
European Fulfillment Network (EFN)
If you're just getting started selling in Europe, we recommend using the European Fulfillment Network (EFN). EFN is a simple way to store and ship your inventory across all five of Amazon's European marketplaces. Here's how it works:
Selecting the European Fulfillment Network
If you are registered for Fulfillment by Amazon, you can use EFN with no additional registration or startup costs. Simply add your listings to each Amazon European marketplace where you want to sell. When those products sell, you pay a fee for each order shipped outside your home marketplace through EFN, in addition to your other FBA fees.
Learn more about EFN Fees.
Multi-Country Inventory (MCI)
You can reduce the time it takes for an order to get to your customer by using Multi-Country Inventory (MCI). MCI is an optional international fulfillment program offered through Fulfillment by Amazon (FBA) that helps you grow your international sales by making your offers more competitive. With MCI, you send your most popular inventory directly to the countries where customers are buying, so the products are close to your customers. When customers order your products, Amazon can ship and deliver them faster.
Even if you fulfill domestic orders yourself, you can gain a competitive edge in the international marketplaces where you sell by fulfilling locally with MCI. You can either choose to fulfill your entire listings or just your best-selling items locally through MCI -there are no minimum requirements.
Selecting Multi-Country Inventory
In order to take advantage of MCI, you can create offers in any Amazon European marketplaces with Amazon's Build International Listings tool. When you enable MCI, you will be able to select from the available countries to send inventory.