This article applies to selling in: United States

Variation Relationships for Luggage & Travel Accessories

Variations allow customers to choose the desired color and/or size of a product from a single detail page. This provides a cleaner customer buying experience. Without variation relationships, every unique size and color combination for a product would be listed separately, resulting in a poor customer experience.

You may also be able to use the Check My File feature to automatically detect variation sets in your inventory file. For details and supported categories, see Using the Check My Files Feature.

Video Tutorial

 Creating Variations with a Flat File

  • Learn how to properly set up your variation theme and product relationships.

The Parent product is the product that customers locate through search and browse. The Child product displays when a variation is selected by the buyer. The relationship of parent to child is the variation theme: size, color, or size- color.

There are three components to a Parent-Child relationship:

  • Parent:: Non-buyable products, displayed in search results.
  • Child: Buyable products related to a Parent product and varied by size, color, or both.
  • Variation theme: Defines how the products are related to each other: size, color, or both.

The Luggage category has only one variation Theme: Color.


  • Parent: 20’’ expandable Spinner
    Child: Black 20’’ Expandable Spinner

When to use variation relationships

Use Single Variations

  • The product is available in different colors ( one-size)

No Variations

  • The product has no different colors.


Creating variations

When creating variations for your inventory file upload, you must provide information in these required fields:

  • sku: The item SKU.
  • parentage: Defines whether the product is a Parent product or a Child (variation) of the main product.
  • parent-sku: If the product is a Child, list the SKU of the Parent.
  • relationship-type: If the product is a Child (a different size, color, or both) of a Parent, enter the value "variation." For Child items only.
  • variation-theme: The parameter by which the Parent product may vary: size, color, or size-color. The value for this field should be the same for both the parent and child SKU.

If you fail to enter information into any of the required fields, your offer could be suppressed from display on


  • Fully describe each Child product so it will be included in browse and search results.
  • Include size and color to the Child product title.
  • Use SKUs to build relationships.
  • List the Child offers under the Parent SKU in your inventory upload files or XML.


  • Do not include price and quantity values for Parent products.
  • Do not include size or color in the Parent title.
  • Do not enter a variation theme other than size, color, or size-color.
  • Do not link any products to the Parent product that are not a variation of size or color.

XML Help


Sign in to use the tool and get personalized help (desktop browser required). Sign in

Reach Hundreds of Millions of Customers

Start Selling On Amazon

© 1999-2022,, Inc. or its affiliates