To sell jewelry products on Amazon, sellers must ensure that their products meet Amazon's
Quality Assurance Standards, which help sellers deliver exceptional value to jewelry
customers. In addition, jewelry products and their associated listings must adhere to all
applicable laws, regulations and standards, as well as the standards outlined on this page.
This page outlines the Jewelry Quality Assurance Standards that aid sellers to clearly and
accurately describe all aspects of their products. These include product titles, product
features, specifications, and descriptions. Sellers must ensure that their products meet or
exceed the description of their product listing on Amazon. This page also explains Amazon's
We may suspend or terminate any seller's Fine Jewelry or Jewelry listing privileges for any
reason at any time upon providing notice to the seller. Sellers may cease to list Fine Jewelry
or Jewelry products for any reason at any time.
1. Product information and specifications
Sellers are required to comply with applicable metal
quality mark and stamp requirements in the US and Canada and must provide accurate metal
content information in their product listings.
The following sections provide additional detail on metal content
Any metal stamping must be accurate, complete, and accompanied either by a trademark or by
the name of the manufacturer.
||6k, 9k, 10k, 14k, 18k, 22k, 24k
||Sterling silver, .925, .999, 500
||Plat, 950Plat, PT950
Plated previous metals/Vermeil
Note: The US and Canada require a minimum
plating thickness (which varies based on the plating method and material used) and
fineness of the precious metal for a product to be called plated. If the item has a
precious metal base, stamp should reflect the precious metal base.
|Gold-plated sterling silver
Note: If you are unclear about what Vermeil is, the definition
according to FTC regulations is: An industry product may be described or marked as
"vermeil" if it consists of a base of sterling silver coated or plated on all
significant surfaces with gold, or gold alloy of not less than 10 karat fineness, that
is of substantial thickness and a minimum thickness throughout equivalent to two and one
half (2 ½) microns (or approximately 100/1,000,000ths of an inch) of fine gold.
Plated Base Metals/Gold-Filled Metal
Note: Base metals that are plated with a precious
metal do not need to be stamped.
Important: For multi-metal pieces that have fine metal and base
metals, the product description needs to accurately state which part of the item has
1.5 Metal weight
Provide minimum metal weight for your products within 5% accuracy. The minimum metal
weight for your items should include all components of the jewelry item such as earring backs,
posts, pendants, and chains. Different ring sizes may have different metal weights.
Do not refer to the Jewelry item as being "Hypoallergenic" unless it meets one of the
Free of Nickel, Cobalt, and other known allergens.
A pure metal (such as Platinum, Surgical Steel, Sterling Silver, or 18 or higher karat
You have competent and reliable scientific evidence that the product does not differ
materially from pure metal in terms of its capacity to cause allergic reactions. Jewelry
containing Tungsten, Stainless Steel, and Nickel plated Sterling Silver etc. may not be
described as hypoallergenic.
1.8 Variation relationships
All Parent and Child ASIN relationships must comply with Amazon's variation relationship
guidelines, as outlined on the Variation Relationships Overview Help page. Specifically,
the Parent ASIN information, including the product title, must represent the core product
and accurately describe all Child ASINs within the relationship.
4. Diamond standards
Diamonds must meet the following specific diamond standards:
Amazon prohibits sellers from selling
products that include stones from any sources connected with civil conflict, criminal,
or terrorist activities. By selling on Amazon, you represent and warrant that you do not
knowingly buy or sell any gemstones with links to such activities.
Amazon requires that all listings in the
Jewelry category follow the international grading standards as instituted by the GIA.
This applies to all product titles, product descriptions, and product specifications.
Any treatments such as laser drilling,
fracture-filling, clarity enhancement, or any other treatments are unacceptable and will
be rejected. Listings for enhanced color stones must contain stone creation, stone
treatment, and stone care method.
Diamond color will be determined by direct
comparison against GIA Master Stones.
Diamond weights will be verified, by direct
weighing or weight estimation formulas. For diamond weights expressed as decimals, the
weight should be expressed to two decimal places. For example, 0.47 carat means the
weight is at least 0.465 carats. For diamond weights expressed as fractions, carat
weight tolerance is as follows:
||Minimum required actual carat weight to round up
All diamonds must have a minimum of 17
polished symmetrical facets, and sellers may not list a product containing a stone
described as a diamond that does not meet this standard.
Amazon will not accept diamonds with the following:
Extremely thick or thin girdles.
Diamonds containing open-cavity
Naturals that affect the outline of the
girdle or are assessed to be a setting risk.
Diamonds that contain inclusions that may
make the diamond structurally unsound for mounting or wearing due to the size, nature,
and location of the inclusion.
Scratches, chips, burned facets, or polish
lines that are easily visible under 10X magnification.
Major symmetry defects.
5. Diamond Grading Report or Certificate of Authenticity
A Diamond Grading Report (or Certificate of Authenticity) is required for natural or
lab-created diamonds of any clarity and any color (except black diamonds) based on the
Diamond Stud Earrings: Amazon requires a grading report if the total stated carat
weight of the center stones in the pair of stud-earrings is greater than 1.0.
Rings or Pendants: Amazon requires a grading report if the center stone's stated
weight is ¾ carats or larger. If there are side stones with stated weight of ½ carats or
larger, they also need to be accompanied with a certificate and may be included in the
same certificate as that of the center stone.
We only accept certificates of authenticity or diamond grading reports from one of the four
certification houses: GIA, IGI, AGS, and GCAL.
All grading reports must state that the carat weight, clarity, color and cut of the
diamond meet or exceed the representation of your item on the Amazon website.
All treatments and enhancements must be completely and fully disclosed on the grading
Creation method must be clearly stated on the grading report.
6. Independent laboratory testing
From time to time, Amazon may request, source, or purchase products sold in the Jewelry
category for quality assurance testing. Amazon may submit those products to an independent,
accredited jewelry testing laboratory for thorough quality testing. Amazon may also require
Jewelry suppliers to work with certain designated laboratories for quality testing. The
products will be tested for conformance with the Amazon product description at the time of
request or purchase, as well as for compliance with Amazon Jewelry Quality Assurance
Standards. Amazon may return any items it purchases for these purposes to the applicable
Amazon will contact sellers if their jewelry fails quality testing. Depending on the number
of products that fail testing and the severity and type of failures, Amazon may take further
actions, including (but not limited to) working with the seller on a remedial plan to
address the underlying cause of failures, returning some or all inventory purchased from the
seller at the seller's expense and suspending or terminating a seller's ability to sell in
the Jewelry category or on Amazon.