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This article applies to selling in: United States

Buyer-Seller Messaging templates

As a seller, you might have a handful of messages that you find yourself frequently sending to buyers. Rather than rewrite the same message each time, you can create templates for the most common replies that you send to buyers or use Amazon’s templates for sending new messages.

The response template feature is part of Buyer-Seller Messages, which you can access by clicking the Messages link in the top right corner of your seller account home page.

For sending a new message to buyers, you can use the options available on the Contact Buyer page.

Create a response template

Go to Manage Templates to create a template or follow these steps:

  1. In the upper-right corner of your seller account home page, click Messages to go to Buyer-Seller Messages.
  2. Click the Manage E-mail Templates link.
  3. Click the Create Template button.
  4. Enter a name for your template in the Template Name field and the template text in the Template Text field.
  5. Create or select tags to associate with this template. Tags will categorize your template and make it easier to find the next time you want to use it.
  6. Click Save.

Follow these steps to use a response template:


  1. In the upper-right corner of your seller account home page, click Messages to go to Buyer-Seller Messages page.
  2. Click Select Template above the Reply box.
  3. A pop-up box labeled Templates will appear. Select the template you want to use from the list of recently used templates.
  4. The template text appears in the Reply box.

    Optional: Personalize the message before sending it.

  5. Click Reply to send the message.

Edit or delete a template

Go to Manage Templates to edit or delete a template and follow these steps:

  1. In the upper right corner of your seller account home page, click Messages to go to Buyer-Seller Messages page.
  2. Click the Manage E-mail Templates link.
  3. Click Edit or Delete next to the template you wish to change.
    • To delete a template, click Delete and confirm Are you sure you want to delete this template?
    • To edit a template, click Edit to revise your template and save your changes.

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