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This article applies to selling in: United States

FBA Product Title Requirements

Creating a product title that meets all Fulfillment by Amazon (FBA) requirements will help ensure customers find your products on Amazon. Product titles for all ASINs listed on the website must contain the right information and be in consistent format.

Whether you are using FBA or not, listing your inventory on Amazon is handled the same way. Here are some resources if you are new to selling:

Product title guidelines

Length

200 characters maximum is the general rule. However, some product categories allow longer titles, so be sure to review category-specific instructions.

Capitalization

  • Capitalize the first letter of each word.
  • Do not use ALL CAPS.
  • Conjunctions (and, or, for) and articles (the, a, an) should not be capitalized.
  • Don't capitalize prepositions with fewer than five letters (in, on, over, with).

Numbers and symbols

  • Use numerals ("2" instead of "two")
  • Spell out measurements ( "6 inches" not "6"" )
  • Don't use symbols, such as ~ ! * $ ? _ ~ { } [ ] # < > | * ; / ^ ¬ ¦
  • Don't use Type 1 High ASCII characters (Æ, ©, ô, etc.)

Product information

  • Include relevant product information such as type of product.
  • Include the size and color in child ASINs for variations (see below).
  • Don't include price or promotional messages, such as "sale" or "free shipping".
  • Don't use subjective commentary, such as "Hot Item" or "Best Seller".
  • Your merchant name for Brand or Manufacturer information should not be included, unless your product is Private Label.
Tip: Move product-specific information, such as "great workout", to the Product Description for the ASIN, or include it in the keywords.

Titles using variation relationships

In Variation Relationships, only the title of the parent ASIN is shown on the detail page. The title for the selected child ASIN will appear once the ASIN is added to the customer's cart, so it is important to include the variation attributes like size and color in the title for the child ASIN.

  • Example parent: Crocs Beach Clog
  • Example child: Crocs Beach Clog, Lime, Medium (Women's 8-9 M US/Men's 6-7 M US)
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