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This article applies to selling in: United States

Match Low Price

The Match Low Price feature helps you quickly and easily match the current lowest prices on Amazon for the products you offer. "Current lowest price" is based on your Low Price Comparison preferences in Manage Inventory, which allows you to compare offers using the following variables:

  • Listing condition (based on the Condition Guidelines)
    • All listings, regardless of condition.
    • Only listings in the same condition. For example, New or Used.
    • Only listings in the same sub-condition. For example, Used-Like New, or Used-Very Good.
  • Fulfillment method (whether Fulfillment by Amazon or seller-fulfilled)
    • All listings, regardless of fulfillment method.
    • Only listings with the same fulfillment method as your listing.
  • Feedback rating
    • All listings, regardless of seller feedback rating.
    • Only listings from sellers with similar and higher feedback ratings than your feedback ratings.
  • Handling time (time to ship)
    • All listings, regardless of handling time.
    • Only those listings with similar handling times as your handling times.
    • Only those listings with similar and faster handling times as your handling times.

Apply Match Low Price to single or multiple listings

Single listings


  1. Select Manage Pricing from the Pricing menu.
  2. Click Match price in the Lowest Price + Shipping column of the listing you want to change. Alternatively you can click the Match low price button for the listing.

    The item price in the Price + Shipping column will update to match the total price in the Lowest Price + Shipping column.

  3. Click the listing's Save button to complete the price change.
  4. To revert the change, type your desired price in the box in the listing's Price + Shipping column and click the Save button.

Multiple listings

Note: These changes apply only to the listings displayed on the same or current page. If your inventory listings span multiple pages, repeat the process for each page.

  1. Select Manage Pricing from the Pricing menu.
  2. Optional: Use the Search tool and Filters to narrow the number of listings that display.
  3. Click the checkbox in the heading row of the inventory listings table to select all listings on the page. Review the checked rows and deselect any that you do not want to match to the current lowest price.
  4. Click the Action on [number] selected button above the table of listings and select Match low price from the drop-down menu.
  5. A confirmation displaying the selected listings will open. Select Yes, continue.

    The item price in the Price + Shipping column will update to match the total price in the Lowest Price + Shipping column.

  6. Click Save all to complete the price change.
  7. To revert the changes, adjust and Save each listing's price individually, or use inventory files to change prices in bulk.

Troubleshoot Match Low Price

Match Low Price considers all active listings on Amazon, including products sold by Amazon. However, it might be unavailable for some listings for any of the following reasons:

  • Your shipping charge is equal to or greater than the lowest price.
    • For example, you list an item for $1.00 plus $3.00 shipping. Seller B lists the same item for 50 cents plus $2.50 shipping. Your shipping charge alone ($3.00) is equal to Seller B's total cost ($3.00). Therefore, you cannot match the lowest price without first reducing your shipping charges.
  • The listing has an active sale.
    • Match Low Price does not consider offers with active sale events.
    • Either remove the sale or apply Match Low Price after the sale ends.
  • The listing does not have a shipping charge.
    • This might be because your listing is inactive.
    • This is not the same as configuring your pricing settings not to display shipping.

Shipping settings can also affect Match Low Price.

  • If you configured your shipping settings based on price bands, shipping charges will not be displayed and Match Low Price will be based only on item price.
  • If you configured your preferences not to display the shipping charge, Match Low Price will be based only on item price.

How Match Low Price works

This example illustrates more about how Match Low Price works.

You have a listing for a product that is in "Used-Like New" condition. The listing is seller-fulfilled for a price of $26.00 + $5.50 shipping (Listing 2 in the chart below). Your Customer Feedback rating is 93%, and your handling time is 48 hours. There are three other listings on Amazon for the same product. Referring to the chart below, the current lowest price would be selected as follows:

  • Listing 1 ($29.00): Displays if your Low Price Comparison preferences are set to compare offers in all conditions, all fulfillment methods, any feedback rating, and all handling times.
  • Listing 3 ($29.50): Displays if your Low Price Comparison preferences are set to compare offers in the same condition, all fulfillment methods, any feedback rating, and similar handling times.
  • Listing 4 ($30.00): Displays if your Low Price Comparison preferences are set to compare offers in the same sub-condition and same fulfillment method, with the same or higher feedback rating, and same or faster handling time.
Listing Condition Sub-condition Fulfillment Method Feedback Rating Handling Time Item Price + Shipping Total Price
1 New -- FBA 86% 72 hrs. $28.00 + $1.00 $29.00
2 Used Like New Seller 93% 48 hrs. $26.00 + $5.50 $31.50
3 Used Very Good FBA 97% 48 hrs. $24.00 + $5.50 $29.50
4 Used Like New Seller 98% 24 hrs. $25.00 + $5.00 $30.00
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