This article applies to selling in: United States

Amazon Devices: Fair Use and Compatibility Guidelines

Important: If you supply products for sale on Amazon, you must comply with all federal, state, and local laws and Amazon policies applicable to those products and product listings.

You may use Amazon, Kindle, Fire, Kindle Paperwhite, Kindle Voyage, Amazon Fire TV, or Fire TV Stick (but not the Amazon Logo or other Amazon-owned graphic or logo) in any referential phrase to describe that the third party product you're offering is compatible with Amazon's product or service, provided that:


  1. The Amazon, Kindle, Fire, Kindle Paperwhite, Kindle Voyage, Amazon Fire TV, or Fire TV Stick word marks are not part of the name of YOUR product or service;
  2. The Amazon, Kindle, Fire, Kindle Paperwhite, Kindle Voyage, Amazon Fire TV, or Fire TV Stick word marks are used in a referential phrase such as "for use with," "for" or "compatible with";
  3. The Amazon, Kindle, Fire, Kindle Paperwhite, Kindle Voyage, Amazon Fire TV, or Fire TV Stick word marks do not appear more prominently than your product or service name. The Amazon, Kindle, Fire, Kindle Paperwhite, Kindle Voyage, Amazon Fire TV, or Fire TV Stick word marks should not be emphasized in any way, for example, they should not be listed in bold, italics, or a large font.
  4. Your product or service is in fact compatible with, or otherwise works with, Amazon's product or service.
  5. Any reference to Amazon, or its brands, does not mistakenly lead customers to believe that you, your product or service are endorsed, sponsored, or otherwise associated with Amazon, and our products or services.

For example: Joe wants to design a unique cover that fits the Kindle device. He's naming it "Joe's Cover." Joe can use phrasing that shows his cover "fits Kindle," "is for Kindle," or "works with Kindle." For example, any of the following would be acceptable: Joe's Cover fits Kindle devices, Joe's Cover for Kindle, Joe's Cover works with Kindle products, Joe's Covers - available for Kindle now!

In contrast: Joe should not claim Amazon, Kindle, Fire, Kindle Paperwhite, Kindle Voyage, Amazon Fire TV, or Fire TV Stick as part of his product name. Accordingly, we'd have concerns with: Joe's Kindle Cover, Kindle Cover by Joe, JoeKindle Covers, among others.

Unauthorized Use of Amazon Trademarks

Use or Registration as Trademarks or Domain Names: You may not use or register, in whole or in part, Amazon, Kindle, Fire, Kindle Paperwhite, Kindle Voyage, Amazon Fire TV, Fire TV Stick or any other Amazon trademark, including Amazon-owned graphic symbols, logos, icons, or any other variations of these, in any country worldwide.

Logos, designs and symbols: You may not use the Amazon Logo or any other Amazon-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from Amazon, such as the Kindle Store Terms. If you are interested in using any of Amazon's logos, or graphics, please email madeforkindle-inquiry@amazon.com to discuss becoming a licensee under the Made for Kindle program.

Please be aware that even if you are not a Made for Kindle partner, you must comply with fair use and compatibility guidelines: www.amazon.com/kindlebranduse.

Variations, Takeoffs or Abbreviations: We do have a sense of humor; however, phonetic equivalents, foreign language equivalent, takeoffs, abbreviations, or variations of an Amazon trademark - even if clever - should not be used for any purpose. Nor should our brands be combined with any other non-Amazon brand. For example, we would have concerns with: KindleRiver, Kandle, Amazone Kyndle, Apple Kindle, iKindle Touch, or Kindle Windows, among others.

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