Sell on Amazon Sign in
This article applies to selling in: United States

Variation Relationships for Clothing & Accessories

Variations allow customers to choose the desired color and/or size of a product from a single detail page. This provides a cleaner customer buying experience.

Without variation relationships, every unique size and color combination for a product would be listed separately, resulting in a poor customer experience.

Video Tutorial

Creating Variations with a Flat File

  • Learn how to properly set up your variation theme and product relationships.


The Parent product is the product that customers locate through search and browse. The Child product displays when a variation is selected by the buyer. The relationship of parent to child is the variation theme: size, color, or size- color.

There are three components to a Parent-Child relationship

Buyable products, related to a Parent product and varied by size, color, or both.



Non-buyable products, displayed in search results.


Buyable products, related to a Parent product and varied by size, color, or both.

Variation theme

Defines how the products are related to each other: size, color, or both.

All Clothing & Accessories categories support variation relationships. Use variations in the Baby category to minimize the number of similar items listed separately.


Parent: Otterbox iPhone cover

Child: Otterbox iPhone cover in Gunmetal Grey.

Parent: Bicycle helmet

Child: Small, red bicycle helmet

Parent: Men's dress shirt

Child: Men's large, blue dress shirt

When to use variation relationships

Use Single Variations (Size or Color)

  • The product is one-size-fits-all, but with a variety of colors.
  • The product is available in different sizes but only one color.

Use Double Variations (Size-Color)

  • An identical product comes in a variety of sizes and colors.
  • You are selling the same products that another seller lists in different sizes and colors.

No Variations

  • The product varies by pattern, material, design, or style.
  • The product has no different sizes or colors.

Create variations

When creating variations for your inventory file upload, you must provide information in these required fields:

sku The item SKU.
parentage Defines whether the product is a Parent product or a Child (variation) of the main product.
parent-sku If the product is a Child, list the SKU of the Parent.
relationship-type If the product is a Child (a different size, color, or both) of a Parent, enter the value "variation." For Child items only.
variation-theme The parameter by which the Parent product may vary: size, color, or size-color. The value for this field should be the same for both the parent and child SKU.

Note: If you fail to enter information into any of the required fields, your offer could be suppressed from display on Amazon.


  • Fully describe each Child product so it will be included in browse and search results.
  • Include size and color to the Child product title.
  • Use SKUs to build relationships.
  • List the Child offers under the Parent SKU in your inventory upload files or XML.


  • Do not include price and quantity values for Parent products.
  • Do not include size or color in the Parent title.
  • Do not enter a variation theme other than size, color, or size-color.
  • Do not link any products to the Parent product that are not a variation of size or color.

XML Help

Variation Relationships for Clothing & Accessories

Sign in to use the tool and get personalized help (desktop browser required). Sign in

Reach Hundreds of Millions of Customers

Start Selling On Amazon

© 1999-2022,, Inc. or its affiliates