This article applies to selling in: United States

Images in Lighting

Images display on the product search page and the product detail page.  A professional image helps customers discover your product and can drive traffic to your product listings.

Show customers what they will receive in their shipment (and only what they will receive).  Make it easy for them to identify your product with a clear, high-quality image displaying exactly what you're offering.

Required

  • Use simple and clean backgrounds that do not distract from the product; ideally, the background is pure white.
  • Product images should be at least 1,000-dpi; however, 3,000-dpi images are preferred.
  • Product images should be in color, not black and white.
  • Show the entire product. The product should occupy at least 80 percent of the image area.
  • Include only what the customer will receive; accessories that are not part of the product should not be shown.
  • If it is a bundled product, it is not necessary to show the entire LOT of items; a single image of the product will suffice.
  • Multiple angles of each product are preferred.
  • If the product is white, use a drop shadow to offset it.

Prohibited

  • Brand tags or packaging in any of the images
  • Images of second hand or slightly used products
  • Borders, watermarks, text, or other decorations
  • Sketches / drawings of the product – real images only
  • Colored backgrounds or lifestyle pictures, except in cases of prepared food products.
  • Other products, items or accessories that are not part of the product listing; only include exactly what the customer is buying
  • Image place holders (i.e., temporary images or "no image available")
  • Image containing graphs of product ratings
  • Promotional text such as "sale" or "free ship" (use the Promotions tool instead)

Note: Zoom Functionality
Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables zoom function on the website. Zoom has proven to enhance sales. The smallest your file can be is 500 pixels on the longest side.

Examples of good images

Examples of bad images

Additional Images

Alternate images should feature the product in use and close-ups of important features.

Examples of good images:

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