This article applies to selling in: United States

Product Descriptions in Lighting

As you describe your product, you might want to include some key features listed in your bullet points.  However, go beyond a simple to-the-point description. Well-written product descriptions help the customer imagine the experience of owning or handling your product.

Put yourself in your customers' shoes: what would they want to feel, touch, and ask?  Incorporating information about the feel, usage and benefits of your product can fire the customer's imagination. This is as close as you can come to creating an in-store experience.

Product Descriptions are limited to 2000 characters.

Do Do Not
  • Describe the major product features and list product information including size, used-for and style
  • Keep it short, but include critical information
  • Include accurate dimensions, care instructions and warranty information
  • Use correct grammar and complete sentences
  • Do not include your seller name, e-mail address, website URL, or any company-specific information
  • Do not write about anything but the product for sale; this is your opportunity to tell the customer what they are buying
  • Do not mention competitor names outright
  • Do not include promotional language such as "sale" or "free ship" (use the Promotions tool instead)
  • Do not abbreviate

Examples

Good:

Product Description

Product Description
The Good Earth Lighting GL6543-BK-GLI Lincoln Park Torchiere is an affordable floor lamp with a strong, sturdy base and a 55-watt energy-efficient fluorescent bulb that emits a warm, bright light. This classic torchiere also features a full-range dimmer, so you can create the perfect atmosphere for your home or office. You can control the brightness of the Lincoln Park Torchiere by turning the knob that is conveniently located on the light post. The knob works as both the on/off switch and dimmer control, and it is at a height that is easily reachable from a desk, bed, or couch.  The Lincoln Park Torchiere is 72 inches tall and is backed by a two-year limited warranty.

Bad:

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