The Key Product Features bullets on the detail page tell the customer about the details of your product and can influence the customer purchase decision.
Highlight the five key features you want customers to consider, such as dimensions, age appropriateness, ideal conditions for the product, skill level, contents, country of origin, and so on
Maintain a consistent order. If your first bullet point is country of origin, keep that same order for all your products
Reiterate important information from the title and description
Begin each bullet point with a capital letter
Write with sentence fragments and do not include ending punctuation
Do not include promotional and pricing information
Do not include shipping or company information. Amazon policy prohibits including seller, company, or shipping information
Feature bullets help customers evaluate a product, so any non-product-specific information can distract from a customer‘s purchase decision
Content
Example: Featured Bullets
Materials/Finish
Satin nickel and chrome finish Black Painted Finish
Ratings
UL Wet Listed Energy Star compliant
Bulb Specifications
Uses 2 x 40W Candelabra-Base Bulbs Uses 60W incandescent bulbs (Not Included) 26-watt lamp included lasts 10,000 hours
Mounting
Semi-flush mounted
Place of origin
Made in China; Made in USA
Measurements
Actual Size: L: 13- Inch ;W: 13-Inch H: 3-1/8 Inch
Warranty information
1-year manufacturer warranty with proof of purchase
Other
Assembly required; note any warnings
Customers use this section to get a snapshot of the product. They may use this section to finalize a purchase decision or it may interest them enough so they will then read the full product description.
Tips to improve readability
Do:
Write all numbers as numerals
Separate phrases in one bullet with semicolons
Spell out measurements such as quart, inch, feet, and so on
Do Not:
Use dashes, symbols, periods, or exclamation points
Write vague statements; be as specific as possible with product features and attributes
Enter company-specific information; this section is for product features only
Examples
Good:
Technical Details
Two mounting options: hook & loop tape and screw mount bracket
Made of natural salt crystal from the himalayan mountains
Bad:
Technical Details
MUST BUY
Shipped via USPS Priority Mail (2-3 day) or USPS Express Mail (1-2 day with signature required)
Only $12.99
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