Key Product Features in Lighting

The Key Product Features bullets on the detail page tell the customer about the details of your product and can influence the customer purchase decision.

• Highlight the five key features you want customers to consider, such as dimensions, age appropriateness, ideal conditions for the product, skill level, contents, country of origin, and so on
• Maintain a consistent order.  If your first bullet point is country of origin, keep that same order for all your products
• Reiterate important information from the title and description
• Begin each bullet point with a capital letter
• Write with sentence fragments and do not include ending punctuation
• Do not include promotional and pricing information
• Do not include shipping or company information.  Amazon policy prohibits including seller, company, or shipping information
• Feature bullets help customers evaluate a product, so any non-product-specific information can distract from a customer‘s purchase decision

Customers use this section to get a snapshot of the product. They may use this section to finalize a purchase decision or it may interest them enough so they will then read the full product description.

Tips to improve readability

Do:

• Write all numbers as numerals
• Separate phrases in one bullet with semicolons
• Spell out measurements such as quart, inch, feet, and so on

Do Not:

• Use dashes, symbols, periods, or exclamation points
• Write vague statements; be as specific as possible with product features and attributes
• Enter company-specific information; this section is for product features only

Examples

Good:

Technical Details

• Two mounting options: hook & loop tape and screw mount bracket
• Made of natural salt crystal from the himalayan mountains

Bad:

Technical Details

• MUST BUY
• Shipped via USPS Priority Mail (2-3 day) or USPS Express Mail (1-2 day with signature required)
• Only $12.99