This article applies to selling in: United States

Key Product Features in Lighting

The Key Product Features bullets on the detail page tell the customer about the details of your product and can influence the customer purchase decision.

  • Highlight the five key features you want customers to consider, such as dimensions, age appropriateness, ideal conditions for the product, skill level, contents, country of origin, and so on
  • Maintain a consistent order.  If your first bullet point is country of origin, keep that same order for all your products
  • Reiterate important information from the title and description
  • Begin each bullet point with a capital letter
  • Write with sentence fragments and do not include ending punctuation
  • Do not include promotional and pricing information
  • Do not include shipping or company information.  Amazon policy prohibits including seller, company, or shipping information
  • Feature bullets help customers evaluate a product, so any non-product-specific information can distract from a customer‘s purchase decision

Content Example: Featured Bullets

Materials/Finish

Satin nickel and chrome finish
Black Painted Finish

Ratings

UL Wet Listed
Energy Star compliant

Bulb Specifications

Uses 2 x 40W Candelabra-Base Bulbs
Uses 60W incandescent bulbs (Not Included)
26-watt lamp included lasts 10,000 hours

Mounting

Semi-flush mounted

Place of origin

Made in China; Made in USA

Measurements

Actual Size: L: 13- Inch ;W: 13-Inch H: 3-1/8 Inch

Warranty information

1-year manufacturer warranty with proof of purchase

Other

Assembly required; note any warnings

Customers use this section to get a snapshot of the product. They may use this section to finalize a purchase decision or it may interest them enough so they will then read the full product description.

Tips to improve readability

Do:

  • Write all numbers as numerals
  • Separate phrases in one bullet with semicolons
  • Spell out measurements such as quart, inch, feet, and so on

Do Not:

  • Use dashes, symbols, periods, or exclamation points
  • Write vague statements; be as specific as possible with product features and attributes
  • Enter company-specific information; this section is for product features only

Examples

Good:

Technical Details

  • Two mounting options: hook & loop tape and screw mount bracket
  • Made of natural salt crystal from the himalayan mountains

Bad:

Technical Details

  • MUST BUY
  • Shipped via USPS Priority Mail (2-3 day) or USPS Express Mail (1-2 day with signature required)
  • Only $12.99
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