This article applies to selling in: United States

Titles in Lighting

Your product title is the first thing customers see when visiting your detail page. Does your title provide the customer with the right information? Will they continue looking at your product offering?

Amazon uses the words in product titles to display your products in search results. A concise and relevant title will drive traffic to your product. Always check titles for consistent format and accuracy.

When you list your child products, fully describe each one so that they are all included in browse and search results. Each individual word in the Product Name is searchable by itself. For example, suppose your product name is "Globe 5210801 Energy Saving Desk Lamp, Black". Because the product name is very detailed, this product already has a good selection of search terms even before you add the additional terms.

Follow the guidelines below to create product titles that make a good first impression

Table 1. Tips on how to create a great title
Do Do Not
  • Capitalize the first letter of each word (but see exceptions under Do Not)
  • Use numerals (2 instead of two)
  • Avoid dashes, use commas
  • For bundled products, state the value in parenthesis as (pack of X)
  • Keep it short, but include critical information
  • 50 characters maximum
  • Do not include price and quantity
  • Do not use ALL CAPS
  • Do not capitalize:
    • Conjunctions (and, or, for)
    • Articles (the, a, an)
    • Prepositions with fewer than five letters (in, on, over, with, etc.)
  • Do not include seller information
  • Do not include promotional messages such as "sale" or "free ship" (use Promotions to include messaging)
  • Do not use your seller name for Brand or Manufacturer information, unless your product is Private Label
  • Do not include symbols in your listings (such as ! * $ ?)
  • Do not include subjective commentary such as "Hot Item" or "Best Seller"

Title Structure (Elements to include and how to order them)

[Brand] + [Model #] + [Model Name] + [Size/Style] + [Product Type] + [Color] (+ [#]"-Pack")

Examples:

  • Globe 5203801 Energy Saving Desk Lamp, Metallic Silver
  • Murray Feiss F1879/1BRB Maison de Ville One-Light Mini DuoMount Chandelier, British Bronze with Prismatic Glass Crystals
  • Good Earth Lighting GL6543-BK-GLI Lincoln Park Tochiere with Opal Glass Diffuser, Black
Note: Including your company information or sale messaging in your product titles may negatively impact your seller account.

Examples

Good:

Bad:

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