Good images are important to your products' success. In an online store, the product image is one of your most valuable marketing tools.
When customers browse Amazon pages, often the image draws them to consider your product. In addition, with so many choices available for online purchases, a well-formed image can set your product apart from the others. Poor quality images turn away customers. Use your product images to communicate the selling points and features of your products, to inform and interest customers, and to reinforce your brand. Every SKU must have a main image.
Amazon can display several images for each product in the catalog. As a seller, it is in your interest to provide several high-resolution product images for your products so customers can make informed buying decisions. You can use four types of images to illustrate your products:
By submitting quality images, you can improve your chances of selling your products. Your product images must meet certain technical and style requirements. Failure to meet those requirements could result in the suspension of your seller account.
For main images:
For all images, including alternate images:
For main images:
For all images, including alternate images:
Images of intimate clothing, lingerie, and swimwear products may not be sexually explicit or obscene, as determined at the sole discretion of Amazon. In addition, images of such products must comply with the following rules:
Product detail pages show the main image for the parent product. Swatch images for child products, if available, appear below the main image as 30 x 30 pixel thumbnails.
Swatch images help customers see other aspects of your product, such as color or detail.
When a customer clicks the swatch image, one of two things happens:
Even though you might not think of using swatch images, there are two ways you can leverage swatch images for your products:
You might have several main images for all color variations for a product that does not have swatch images. You can use these images as swatch images and as main images for your variations. As with any swatch image, the images appear as thumbnails that, when clicked, appear full-sized as the main image in a pop-up window.
You might have a single image featuring all color variations. For example, you might have a main image of a "pile of sweaters" to represent all the colors you sell, and you do not use swatch images. In this case, you can submit the "pile of sweaters" image as an alternate image. This alternative image is linked from the detail page, under the "See larger image or other views" link. All the alternate images appear in the same pop-up window. The customer can move from image to image in this pop-up window by clicking the thumbnail in the pop-up window.
Examples of both acceptable and unacceptable images are shown below.
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