Good images are important to your products' success. In an online store, the product image is one of your most valuable marketing tools.
When customers browse Amazon pages, often the image draws them to consider your product. In addition, with so many choices available for online purchases, a well-formed image can set your product apart from the others. Poor quality images turn away customers. Use your product images to communicate the selling points and features of your products, to inform and interest customers, and to reinforce your brand. Every SKU must have a main image.
Watch this training video to learn how applying 12 simple tips can help you optimize your images:
For more details on requirements and examples of compliant images in different clothing product categories, refer to the full Image style guide.
Shot on a model (except for childrenswear, accessories, or transparent clothes)
On pure white background (Hex #FFFFFF or RGB 255-255-255)
Shows a frontal view of the product, preferably without any distracting accessories
Shows the product completely, without any part clipped
Minimum aspect ratio is close to 3:4 (width/height) and 85% of the total image area occupied
Every parent and child ASIN must have a MAIN image
MAIN and alternate images:
Images must be high-resolution professional photos with 1600 pixels or larger in either height or width to activate the zoom feature.
The color in the image must match the product for sale.
When the product is transparent and shot on a model, genital parts, breasts, and buttocks must be covered. For this purpose, the model must be wearing clothes under the item.
Listings without MAIN images or with placeholders (for example "no image available") are prohibited.
No pure white background
True images only, no sketches, drawing or graphical representation.
No borders, logos, watermarks, text, color blocks, inset images or other graphics.
Must not contain multiple product views or multiple colorways/sizes except if these are sold together as a multi-pack (which must be mentioned in the title).
Not shown on a visible mannequin, hanger or holder; no folded products
Not shown as ‘selfie,’ in black and white only, or with the model lying down or kneeling
Must not show any packaging, certificates, tags, or brochures
No distracting accessories (for example, big earrings, bags, or sunglasses)
MAIN and alternate images:
Images that are blurry, pixelated, or with jagged edges.
Childrenswear must not be shown on a resolution less than 1600 pixels.
Images must not show any visible intimate human parts. Also prohibited are intimate parts covered by the model's hands, sheer products or graphics, visibly provocative genitalia contours, retouching of bare skin, etc.
Images must not show the model in a suggestive pose or with a suggestive face expression. Legs must not be spread, eyes must be open, mouth must be closed, arms should be along the body, etc.
Images must not have offensive or controversial content that promote hate, intolerance, violence, child exploitation, human tragedy, etc.
Types of images
Amazon displays several images for each product in the catalog. As a seller, it is in your interest to provide several high-resolution product images for your products so customers can make informed buying decisions. You are required to provide a Main image for each parent and child SKU.These are the four types of images that illustrate your products:
The parent SKU main image, used for the product detail page (the page customers see when they search or browse the catalog). Only one main image is used per parent product. The main image appears as a smaller representation of the full-size image on the product detail page. When customers click the smaller picture, the full-size picture appears in a pop-up window. You must supply a parent main image.
The Child SKU main image, used to show a view of the product in the specific color for the given child SKU. The main image for the child SKU shows in the image pop-up window. Each child SKU has just one main image, representing the child product in the specified color. You must supply a child main image for every color that you sell.
Alternate images, used to show different views of the product to help clarify use, detail, fabric, cut, or other ways to view the product, or to show related products. You can supply up to eight alternate images for each parent or child SKU. The alternate image for a parent product appears in the image pop-up window. If a customer clicks a specific color in the image pop-up window (for example, a blue sample), then the pop-up window shows the alternate image for the "blue" SKU.
Swatch images, used to show different available colors, fabrics, or other choices for products. You can supply one swatch image per child SKU. Swatch images display on the product detail page next to the name of the color.
Product detail pages show the main image for the parent product. Swatch images for child products, if available, appear below the main image as 30 x 30 pixel thumbnails.
Swatch images help customers see other aspects of your product, such as color or detail.
When a customer clicks the swatch image, one of two things happens:
If the main image for the child product is available, then the swatch image and/or color name text on the detail page links to the image pop-up windows, and the main image for the child SKU appears in a pop-up window.
If the main image for the child product is not available, then the swatch image and/or color name text on the detail page does not link to anything.
Even though you might not think of using swatch images, there are two ways you can leverage swatch images for your products:
Single image, many color variations: You might have several main images for all color variations for a product that does not have swatch images. You can use these images as swatch images and as main images for your variations. As with any swatch image, the images appear as thumbnails that, when clicked, appear full sized as the main image in a pop-up window.
Single image, all product variations: You might have a single image featuring all color variations. For example, you might have a main image of a "pile of sweaters" to represent all the colors you sell, and you do not use swatch images. In this case, you can submit the "pile of sweaters" image as an alternative image. This alternative image is linked from the detail page, under the See larger image or other views link. All the alternative images appear in the same pop-up window. The customer can move from image to image by clicking the thumbnail in the pop-up window.
Intimate clothing and swimwear
Images of intimate clothing, lingerie, and swimwear products must not be sexually explicit or obscene, as determined at the sole discretion of Amazon. In addition, images of such products must comply with the following rules:
Exotic/erotic clothing (sexy lingerie): It is mandatory to set the “is_adult” flag during the creation of the listing.
Pasties/breast petals when imaged must be imaged off-model.
Images of live models that use poses that could be interpreted as indecent, excessively erotic, or lewd are not permitted.
Images that display full nudity (breasts, genitalia, bare bottoms, and so on) are not permitted.
Images with live models wearing sheer products might be permitted, provided that genitalia and breasts/nipples are not exposed or presented in a lewd or provocative manner. No bars or other types of graphics are permitted to cover exposed body parts.
Thongs and panties must use front views for the main product image. Back views can be uploaded as alternate views.
Thongs and panties that do not provide full coverage in the front and back must have images that do not use a human model. Air-brushing is not permitted for exposed skin areas.
Acceptable and unacceptable images
Examples of both acceptable and unacceptable images are shown below.