The Individual selling plan is a pay-as-you-go plan that provides access to a basic set of listing and order management tools. Individual sellers can create listings one at a time by matching their products to existing pages or creating new pages in the Amazon catalog.
Amazon sets the shipping rates for orders and determines which shipping service levels sellers can offer to buyers. Individual sellers don't pay fees to Amazon unless an item sells.
If you don't need access to volume selling tools or Amazon Marketplace Web Service APIs, you may find that an Individual selling plan is more cost effective than paying a monthly subscription fee of $39.99 as a Professional seller. Instead of a monthly fee, Individual sellers pay a per-item fee of $0.99 when the item sells, in addition to the applicable referral fees. Learn more about selling plans and fees. For more specific information about fees for Individual sellers and Professional sellers, see the Selling on Amazon fee schedule.
Here's a simple cost-benefit analysis that might help in deciding whether to switch your selling plan. At a pay-as-you-go rate of $0.99 per item, you would need more than 40 sales per month to offset a $39.99 subscription fee: 40 x $0.99 fixed closing fee = $39.60. If you have fewer than 40 sales per month, or if you have seasonal fluctuations in your sales, the Individual selling plan may be right for you.
See Selling plan comparison to learn more about the differences between Professional and Individual selling plans, including instructions for switching your selling plan. On that page, you'll also find instructions for switching your selling plan. You can easily switch between the Individual and Professional selling plans when you need access to additional features or when it becomes cost-effective for you to use the Professional selling plan.
For more information, see our Individual seller FAQ.