Product detail page rules

Customers will first learn about your offers on a product detail page. The policies below ensure each product detail page covers a single unique item. This helps give customers a clear and consistent buying experience.

Policies for writing listings

• Comply with the relevant style guide for the product you're listing. You can find general rules that apply to all products in the Amazon Services Quick Start Style Guide. Some types of product have extra style guidelines. You can find the full set in the Templates for Specific Categories.
• Don’t use HTML, JavaScript, or other types of code in your product detail pages. As a special case, you can use line breaks </br>) in the description.
• None of the following are allowed in product detail page titles, descriptions, bullet points, or images:
  • Pornographic, obscene, or offensive content.
  • Phone numbers, addresses, e-mail addresses, or website URLs.
  • Details of availability, price, or condition.
  • Links to other websites for placing orders, or alternative shipping offers, such as free shipping.
  • Spoilers on Books, Music, and Video or DVD (BMVD) listings. This includes giving away plot details crucial to the suspense or surprise ending of a story.
  • Reviews, quotes, or testimonials.
  • Requests for positive customer reviews.
  • Adverts, promotional material, or watermarks on images, photos, or videos.
  • Time-sensitive information, such as dates of tours, seminars, or lectures.
• Product titles must not have more than 200 characters, including spaces. This upper limit applies to all categories. Some categories might have a limit of even fewer characters. See the Templates for Specific Categories for details.
• Comply with Amazon listing standards for any product sold on Amazon. Failure to do so creates a negative customer experience and may result in your selling privileges being temporarily or permanently removed. This includes but is not limited to the following:
  • All products must be accurately categorized. To learn more about classifying your products correctly, see our help pages on Product Classifier and Browse Tree Guide.
  • Product titles, product descriptions, and bullets must be clearly written and help customers understand the product.
  • Product images must meet Amazon image standards, as well as any category-specific image guidelines. To learn more, see the Product image requirements.

Policies for adding detail pages

• You must not use Add a Product, inventory files, and Amazon Marketplace Web Services (Amazon MWS) listing APIs for any purpose other than listing products on Amazon.
• You must not use false product identification information in product detail pages. This includesUPC codes and publication dates.
• You must not create a product detail page for a product already in Amazon's catalog.
• You must not use product detail pages to cross-merchandise or cross-promote a product.
• For Books, Music, Videos, and DVDs (BMVD), you must not use a single product detail page to advertise more than one product. BMVD-only product bundles must be defined by the publisher or manufacturer and have a single ISBN, UPC, or EAN that is different from the product identifier of any single item in the bundle.
• Detail pages must not contain Restricted Products.
• All products listed on Amazon must meet North America product safety standards. Learn more about Choking Hazard Warning Requirements (CPSIA).
• You must not use an existing listing for a new version of a product. This includes changes in color, size, material, features, and product name. Instead, create a new product detail page for each new version. For example, a manufacturer updates its streaming media player by adding a new remote control with four buttons instead of two. This is materially different from the older version. It must be listed as a new ASIN.