Holiday selling requirements will be implemented in Toys & Games this holiday season to maintain a positive customer experience on Amazon. Sellers must meet the following performance criteria to be eligible to sell in Toys & Games through seller fulfillment from November 2, 2020 through January 3, 2021. If you do not maintain the criteria, you will not be able to fulfill orders directly this holiday season.
All seller-fulfilled orders are considered when determining your performance criteria. Orders that use Fulfillment by Amazon (FBA) are not subject to the holiday selling requirements.
Performance Criteria based on Seller-Fulfilled Orders (not fulfilled by Amazon)
If your performance does not meet the criteria, we encourage you to take corrective action now to be able to sell through seller fulfillment in Toys & Games during the holiday season. We have included the following suggestions to remain eligible or improve your performance.
Eligibility to sell in Toys & Games for the holidays is determined separately for each country. If you sell in multiple countries, your performance metrics will be evaluated for each country.
You can find your recent customer metrics in the Performance section of your seller account and can use your performance report to look at your customer metrics for the specified timeframes (using "Show orders between:" and "Fulfilled By" filters).
Refer to Monitor Your Account Health for more details.
No, orders that use Fulfillment by Amazon (FBA) will not be subject to the holiday selling requirements. Visit Fulfillment by Amazon if you would like more information on how to sign up.
The purpose of the Holiday Selling Requirements is to ensure customers have a positive shopping experience on Amazon during a period of high demand even when Amazon does not fulfill the order. The criteria is used to confirm sellers have the tenure and performance record to deliver on the Amazon customer promise via seller fulfillment.
We will send a notification in the week leading up to November 2 to all active sellers in Toys & Games about their eligibility to sell in the Toys & Games categories for the holidays.
Yes, any seller-fulfilled order on Amazon during the specified dates will count towards your performance criteria.
Yes, a seller’s eligibility is re-evaluated each year.
Existing Toys & Games listings will be inactivated for sellers that are not eligible to sell during the holidays. Once the requirement is removed, you will need to re-list inactive ASINs.
The Holiday Selling Requirements are effective from November 2, 2020 through January 3, 2021. If you are not eligible, you will need to re-list inactive ASINs as of January 3, 2021.
To relist your listings one-at-a-time, please view your inactive listings in the Manage Inventory section of your account. You will need to update the sale price and quantity currently on hand and save your changes.
Professional Sellers can update seller-fulfilled listings in bulk using an inventory template. Sale price and quantity should be updated and uploaded via the Manage Inventory section of your seller account.
You will need to update the data for your Toys & Games listings as described above and wait up to 24 hours for your listings to appear.