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This article applies to selling in: United States

Holiday Selling Guidelines in Toys & Games

To maintain the buyer confidence in Amazon this holiday season, we are implementing holiday selling guidelines for the Toys and Games store. Effective October 17 of the current year through the first week of January of the next year, sellers who meet the following performance criteria will be eligible to sell in the Toys and Games store.

  • Your first sale on Amazon must be prior to August 18 of the current year, and need not be specific to the Toys and Games store.
  • You must have processed and shipped at least 25 seller fulfilled orders from August 1 through October 1 of the current year. The orders do not need to be specific to the Toys and Games store.
  • Your pre-fulfillment cancel rate must be no greater than 1.75% from September1 through September 30 of the current year.
  • Your late shipment rate must be no greater than 4% from September 1 through September 30 of the current year.
  • Your order defect rate must be no greater than 1% short term as of October 1 of the current year.

Your orders that use Fulfillment by Amazon will not be subject to the holiday season restrictions, provided your selling account is in good standing.

Amazon reserves the right to cancel listings, remove selling privileges, and prohibit the sale of specific products to maintain a marketplace that is safe for buyers.

Eligibility to sell in the Toys and Games store is determined separately for each country. If you sell in multiple marketplaces, your performance metrics will be evaluated for each country.

We will provide final notification about your eligibility to sell in the Toys and Games store by the October 17 of the current year. Beginning this date, we will monitor the performance and listings of sellers who are approved to sell in the Toys and Games store during the holiday season.

You can find your customer metrics in the Performance section of your seller account. If your performance does not meet the above criteria, we encourage you to take corrective action now to be able to sell toys and games during this holiday season.

Here are some steps you can take to remain eligible to sell in the Toys and Games store throughout the holiday season:

  • Monitor your customer metrics and take corrective action when necessary.
  • Check your orders frequently in the Manage Orders section of your account.
  • Minimize order cancellations; only show inventory for sale that you have available to ship.
  • Ship orders and confirm shipment in a timely manner.
  • Ensure your seller policies are up to date.
  • If you work with outside drop-shippers, solidify their SLA commitments for providing prompt shipping confirmation.
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