If you list adult products in Amazon’s online store, you must comply with all federal, state, and local laws and Amazon policies applicable to those products and product listings. We encourage you to carefully review this page, and other applicable policies and laws before listing adult products.
Our policies apply to any adult product that is designed for use in sexual activities or sexual wellness. Sexually suggestive products are acceptable for sale, as long as they do not exploit minors, promote non-consensual sex acts, or violate local, state, or federal laws. Since these products are not suitable for children or sensitive audiences, the product listing will have a search restriction put in place and will not appear in an All Products Search in the Amazon store. You must adhere to all guidelines.
The Adult Products classification will be applied for the following products and their accessories. Products covered in this policy include but are not limited to products in table 1 below. Products applicable to this policy must be listed under Health, Household & Baby Care > Sexual Wellness under the appropriate category. If you fail to list adult products in the appropriate categories within Amazon’s online store, Amazon reserves the right to determine the appropriateness of listings on its site, and remove any listing at any time.
|Sexual wellness dietary supplements*||A supplement or product used to enhance male or female sexual performance. Examples of products include: Penis pumps, libido supplements, sex drive supplements or aphrodisiacs, sexual endurance supplements, sexual health booster, erection supplements, sexual pleasure enhancements, male enhancements, and sexual stamina enhancers.|
|Dildos, vibrators, or wand massagers||An object used for sexual stimulation (usually phallic shaped). Examples of products include: Dildos, vibrators, massagers (sexual), rabbits, magic wands, egg or bullet vibrators, g-spot vibrators, massagers, or dildos, little roosters, pocket rockets, anal vibrators, vibrator cock rings, butterflies, and “undercover” vibrators (vibrators discreetly shaped as everyday objects such as lipstick tubes, cell phones, or art pieces), and wand massagers.|
|Kegel or Ben wa balls||A weighted object, vibrating or non-vibrating, that can be inserted internally inside human body for any sexual stimulation.|
|Constriction loops, or rings||A ring designed to help maintain an erection. Examples of products include: Penile construction loops or rings, cock rings, penis rings, erectile dysfunction rings, ball bondage rings, head rings, or tension loops, or rings.|
|Male masturbators||Male sex toys that usually consist of a soft, pliable sleeve into which a man can insert his penis. Male masturbator products can resemble human body parts; usually the mouth, vagina, butt, or anus. They may also be disguised as cups or eggs. Examples of products include: Pocket pussies, cock sleeve, masturbation sleeves, and cock eggs.|
|Sex dolls||Sex toys in the shape of the human body intended to aid in masturbation. Examples of products include: love dolls, blow-up dolls, and sex dolls without a head.|
|Bondage gear||Restraints used for sexual stimulation. Examples of products include: Sex ropes, bondage restraints, nipple clamps, chastity devices, muzzles, paddles, and whips.|
|Fetish wear||Extremely provocative clothing generally made of leather, latex, and synthetic material intended to create sexual provocation. Examples of products include: Chokers, leather masks, leather lingerie, and leather underwear.|
|Sex furniture||A special type of furniture made specifically to allow more comfortable positioning of sexual positions.|
|Anal sex toys||A class of toys designed to stimulate the anal regions of male or female users. Examples of products include: Butt plugs, anal plugs, anal massagers, anal eggs, anal beads, and anal dildos.|
|Sexy lingerie||Examples of products include: Open crotch, open cup or cup-less, open back, penis enhancing, and edible underwear.|
|Novelty||Adult novelty items in the shape of genitalia including, but not limited to, toys, collectibles, soaps, key chains, party favors, decorations, or food items.|
|Sexually explicit games||Game types intended to induce arousal or that are sexually explicit in nature. Examples of products include: Cards, dice, and board games intended for sexual use.|
|* For additional product requirements related to dietary supplements, visit the Food Safety Products Help page on Dietary supplements.|
Amazon strictly prohibits any listing or product detail page images which feature explicit sexual imagery (including using censorship bars or blurring). This includes but is not limited to: Sexual wellness products, posters, drawings, artwork, T-shirts, sculptures or figurines.
If you supply a product in violation of the law or any of Amazon’s policies, including those listed on the Restricted Products pages, we will take corrective actions, as appropriate, including but not limited to immediately suspending or terminating selling privileges, destroying inventory in our fulfillment centers without reimbursement, returning inventory, terminating the business relationship, and permanent withholding of payments. The listing or sale of illegal or unsafe products can also lead to legal action, including civil and criminal penalties.