To offer products in the Jewelry category, you must be a Professional seller and meet the following basic requirements:
For details, see Categorization of Fine vs. Fashion Jewelry.
Keep reading for detailed requirements on selling Jewelry and Fine Jewelry.
Amazon expects sellers to follow several requirements to offer products in the Jewelry category. These requirements reflect concern for product quality, product branding, and consumer safety, and ensure that customers can purchase authentic, high-quality Jewelry products with confidence. Sellers should also make sure to follow local and federal import and export regulations.
Sellers listing Fashion Jewelry for sale on Amazon must meet all the requirements listed below. Read these requirements and consult the linked Help pages if you have questions about specific policies. Sellers should also follow applicable state and federal consumer safety regulations and import and export restrictions.
Amazon only allows approved sellers to offer jewelry made with fine materials (“Fine Jewelry”). Whether a jewelry item is Fine or Fashion is based on the materials the item is made from. For details, see Categorization of Fine vs. Fashion Jewelry.Sellers who wish to sell Fine Jewelry must apply for approval (see "Item data requirements" section below).
Meeting these requirements does not guarantee that Amazon will allow sellers to sell jewelry. Amazon reserves the right to review the quality of each seller's products and listings, including checking that those products and listing data meet all applicable requirements.
To view your current metrics, go to Performance>Account Health.
If your account does not meet the minimum criteria, your Fine Jewelry application will be rejected. Take corrective action and ensure your performance metrics meet the minimum criteria before completing the application.
Product listing data for all Jewelry items must meet Jewelry-specific standards.
Detailed guidance is provided on the Jewelry product data guidelines page. Sellers should ensure every jewelry product’s item data complies with all standards described on that page.
Only approved sellers can sell Fine Jewelry on Amazon. Sellers who are not approved to sell items made with fine jewelry materials may not offer these items on Amazon.
If you would like to apply to sell Fine Jewelry on Amazon, and you meet the
requirements listed above in the Seller Minimum Requirements section, follow the application
All sellers who apply to sell Fine Jewelry must pay a non-refundable application fee. See the Fine Jewelry Terms and Conditions for more information.
Once you receive approval to sell Fine Jewelry, you will be able to create detail pages for each of your items containing fine jewelry materials.
Jewelry on Amazon is a broad category, with items made from a wide variety of materials and prices ranging from pennies to tens of thousands of dollars. Assigning complete and accurate product data to your products is crucial, because this helps to ensure customers can find your items easily.
The browse tree node you select while creating a product listing for Jewelry items is reflected in the product data as the Item Type Keyword. This applies both if you use Add a Product, or while referencing the Browse Tree Guide to complete the Inventory File template. However, the Item Type Keyword alone does not determine where on the site your item will surface. For an item to surface under the correct browse node and refinement nodes, it must also have an accurate title and valid values for the item's materials and other specifications. Our site merchandisers take into consideration all product data, as well as offer price, to determine the best browse nodes and refinements for items to surface in. We have updated the Jewelry areas of the browse tree.
Refer to the Jewelry browse tree update FAQ for details.