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This article applies to selling in: United States

Jewelry

To offer products in the Jewelry category, you must be a Professional seller and meet the following basic requirements:

  • All products must be sold as listed and described and meet Amazon’s Jewelry Quality Assurance Standards
  • All products must be authentic and priced at $300,000 or less
  • Meet the following metrics requirements:
    • Order-Defect Rate of 1% or less
    • Cancellation Rate of 2.5% or less
    • Late Shipment Rate of 4% or less

For details, see Categorization of Fine vs. Fashion Jewelry.

Keep reading for detailed requirements on selling Jewelry and Fine Jewelry.

Category policies and requirements

Amazon expects sellers to follow several requirements to offer products in the Jewelry category. These requirements reflect concern for product quality, product branding, and consumer safety, and ensure that customers can purchase authentic, high-quality Jewelry products with confidence. Sellers should also make sure to follow local and federal import and export regulations.

Sellers listing Fashion Jewelry for sale on Amazon must meet all the requirements listed below. Read these requirements and consult the linked Help pages if you have questions about specific policies. Sellers should also follow applicable state and federal consumer safety regulations and import and export restrictions.

Amazon only allows approved sellers to offer jewelry made with fine materials (“Fine Jewelry”). Whether a jewelry item is Fine or Fashion is based on the materials the item is made from. For details, see Categorization of Fine vs. Fashion Jewelry.Sellers who wish to sell Fine Jewelry must apply for approval (see "Item data requirements" section below).

Important: Sellers who are not approved to sell Fine Jewelry cannot offer Fine Jewelry items on Amazon.

Meeting these requirements does not guarantee that Amazon will allow sellers to sell jewelry. Amazon reserves the right to review the quality of each seller's products and listings, including checking that those products and listing data meet all applicable requirements.

Note: Amazon may terminate or suspend any seller’s Fine Jewelry or Fashion Jewelry listing privileges for failing to meet these requirements. Or for any reason at any time by notice to the seller.

General requirements

  • All products must be sold as listed and as characterized in the descriptions, images, and specifications shown on the detail page.
  • All products must meet Amazon's Jewelry Quality Assurance Standards.
  • All items must be properly set up according to Amazon's Categorization of Fine vs. Fashion Jewelry guidelines.
  • All products must be authentic. We do not allow counterfeit, replica or knock-off products. Nor do we permit trademark violations. We respect the intellectual property of others and require that sellers posting on our site do the same. If you believe that an item offered on our site violates your intellectual property rights, submit your complaint using this online form. . We encourage sellers with trademarks for their brands to apply for ownership of those brands in the Amazon Brand Registry. Brand Registry provides access to special tools for reporting intellectual property violations.
  • Listing of items priced over $300,000 is not allowed in the Jewelry category.

Seller requirements

  • Sellers without a Professional selling plan must upgrade to a Professional selling plan once their application is approved, and must maintain this plan while offering jewelry products on Amazon.
  • Sellers must meet these performance criteria to be eligible to apply to sell in the Jewelry category:
    • Order-Defect Rate of 1% or less
    • Cancellation Rate of 2.5% or less
    • Late Shipment Rate of 4% or less

To view your current metrics, go to Performance>Account Health.

If your account does not meet the minimum criteria, your Fine Jewelry application will be rejected. Take corrective action and ensure your performance metrics meet the minimum criteria before completing the application.

Product quality requirements

Product listing requirements

  • Sellers must follow Amazon listing standards for any product sold on Amazon.
    • Sellers must classify their products appropriately and accurately, in accordance with Seller Central listing guidelines.
    • Sellers must submit product titles, bullet points, and product descriptions that are clearly written and that help the customer understand the product.
    • Sellers must read and understand Amazon's Jewelry Quality Assurance Standards, the FTC guidelines Precious Metals Marketing Act for advertising jewelry, and the Tips for Listing Fine Jewelry Furthermore, sellers must list their items in accordance with this guidance.
  • Jewelry listings must comply with the Jewelry Style Guide
  • Sellers may not list against existing jewelry items unless it is from one of the Major Jewelry Brands. Sellers must create a new listing for each jewelry product they sell; matching products to existing ASINs or item detail pages created by other sellers is not allowed. Amazon may merge identical products at our discretion.
  • Jewelry products from major jewelry brands must be listed using the manufacturer's official brand name and manufacturer-issued UPC. Use of brand name variants is not allowed. UPCs are required for items from certain Major Jewelry Brands, and are recommended for other branded merchandise. Sellers of branded merchandise without a valid manufacturer's UPC should request UPCs from the brand owner/manufacturer. Learn more about Adding UPCs, EANs, and ISBNs for Your Products.
  • Trademarked brand names should never be used in any product data fields (including Brand Name, Title, Bullets, Product Description, Keywords, or Search Terms) unless the item is actually from that brand. Any listing using a brand name inappropriately will be suppressed. These are the only exceptions:
    • For products made with branded components (such as SwarovskiTM crystals), you can indicate the brand in the title, bullets, and product description. However, do not include thie component's brand in the item's Brand Name attribute, and do not imply that the item is made by this brand.
    • For products compatible with or made to fit a branded item, you can mention that brand in the bullets or product description. For example, "This charm fits PandoraTM brand bracelets" or "This battery is compatible with RinglyTM smart jewelry." Do not include compatible brand names in the Title, Brand Name, Search Terms, or other ASIN attributes.
  • Items that are generic or that do not have a brand name can be assigned "Unbranded" or "Generic" as the brand name.
  • Buyers must be able to complete all aspects of ordering and purchasing a product using only the Amazon website. Customized items that require buyers to communicate customization information to sellers can be listed uising the Amazon Custom service, which allows sellers to offer customized and personalized products.
  • All listing data, content, and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity (including unclothed mannequins) or pornographic, obscene, or offensive items.

Item data requirements

Product listing data for all Jewelry items must meet Jewelry-specific standards.

Detailed guidance is provided on the Jewelry product data guidelines page. Sellers should ensure every jewelry product’s item data complies with all standards described on that page.

Only approved sellers can sell Fine Jewelry on Amazon. Sellers who are not approved to sell items made with fine jewelry materials may not offer these items on Amazon.

If you would like to apply to sell Fine Jewelry on Amazon, and you meet the requirements listed above in the Seller Minimum Requirements section, follow the application steps below.

  1. Log into your seller account.
  2. Under Inventory click Add a Product.
  3. Search an existing Fine Jewelry item and then click Request approval.
  4. Complete the application and submit.

All sellers who apply to sell Fine Jewelry must pay a non-refundable application fee. See the Fine Jewelry Terms and Conditions for more information.

Note: No fee is required to apply to sell Fashion Jewelry.

Once you receive approval to sell Fine Jewelry, you will be able to create detail pages for each of your items containing fine jewelry materials.

Jewelry browse node assignments

Jewelry on Amazon is a broad category, with items made from a wide variety of materials and prices ranging from pennies to tens of thousands of dollars. Assigning complete and accurate product data to your products is crucial, because this helps to ensure customers can find your items easily.

The browse tree node you select while creating a product listing for Jewelry items is reflected in the product data as the Item Type Keyword. This applies both if you use Add a Product, or while referencing the Browse Tree Guide to complete the Inventory File template. However, the Item Type Keyword alone does not determine where on the site your item will surface. For an item to surface under the correct browse node and refinement nodes, it must also have an accurate title and valid values for the item's materials and other specifications. Our site merchandisers take into consideration all product data, as well as offer price, to determine the best browse nodes and refinements for items to surface in. We have updated the Jewelry areas of the browse tree.

Refer to the Jewelry browse tree update FAQ for details.

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