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This article applies to selling in: United States

Listing requirements: Product IDs (GTINs)

For most categories, you are required to provide a unique product identifier, known as a GTIN (Global Trade Item Number), to create new listings.

The following are the most commonly used GTINs in the Amazon catalog:

  • Universal Product Code (UPC)
  • International Standard Book Number (ISBN)
  • European Article Number (EAN)
  • Japanese Article Number (JAN)

The specific GTIN required for product page creation and matching varies by category. The requirements of each category, including exceptions and exemptions where available, are summarized in the table on the Product ID (GTIN) requirements by category Help page.

If you have your product ID, but are having difficulty adding your product, or if you can't find your product ID, use the following tool:

Sign in to use the tool and get personalized help (desktop browser required). Sign in


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