Please do not use abbreviations. Begin each word with a capital letter (except for words like "with," "the," "and," etc.), and only use all capital letters if the brand name is initials (for example: AXL, GHS Strings, KRK, MXL).Examples:
Any bullet points are acceptable so long as they are concise, and draw out the strong selling points of the product. Bullets for "Kits" or "Packs" should include all items included in the pack.