This article applies to selling in: United States

Computer and Tablet Accessories

Products that fall under the Computer and Tablet Accessories subcategory include the following:

  • Batteries and chargers
  • Carrying cases
  • Anti-glare/display filters
  • Stands, docks, and port replicators
  • Cooling pads/lap pads
  • Locks and security
  • Styli
  • Screen protection

Titles

A good title for your computer and tablet accessories listings can help customers buy your products with confidence. Use the following guidance to create a good title:

  • Be descriptive enough for a customer to make a purchase decision based on the information in the title alone.
  • Titles should be 150 characters or less.
  • Capitalize the first letter of each word (title case), unless the product or vendor name is deliberately spelled with a lowercase letter. If you are unsure about the exact product name, check the manufacturer's website for the format to use.

Title Style

[Brand] + [Product Name] + ([Model Number] if applicable)

Avoid the following practices to make your product titles as clear as possible:

  • Using marketing language like "stylish," "lightweight," "genuine," or "original."
  • Including condition types like "New," "Refurbished," "Remanufactured" in the title.
  • Using the term "Original Equipment Manager OEM" in your title. It might be confusing to customers.
  • Mentioning color in the title, unless it is a special feature of the product, like a limited edition where color is important (For example, "Microsoft Wireless Notebook Optical Mouse 3000--Dragon Fruit Pink").
  • Including warranty information in the title (For example, "with Lifetime Replacement Warranty").

Title Format for Products with Compatibility

[Brand] + [Product Name] + ([Model Number] if applicable) + ["for" + base device or base device series]

Do not list all the model numbers with which the product is compatible. Use the base device series if the product is compatible with more than one model. Titles should be 150 characters or less. Compatible models and model numbers can be listed in the product description.

Good examples:

  • Apple 85W MagSafe Power Adapter for MacBook Pro (MC556LL/B)
  • Compaq Lithium Ion Battery for Presario 700 Series Laptops

Bad example:

  • New Replacement Li-Ion Battery for IBM ThinkPad T40 T41 T41p T42 T43 R50 R50e R50p R51 R52 Series Laptops / Replacement IBM Battery P/N 02K6699 08K8192 08K8193 08K8195 08K8197 08K8214 92P1011 92P1060 92P1071 92P1075 92P1087 92P1089 92P1091 9291101 9291102

Title Format for Generic Products with Compatibility

[Product Name] + ([Model Number] if applicable) + ["for" + base device or base device series]

For generic products that are compatible with certain models, include the information in the same format as branded products:

Good example:

  • Lithium Ion Battery for Lenovo X300 Series

Brand

Use the brand name of the manufacturer in the title of your product. For generic products, use the term "Generic" as the brand name.

Note: Do not include the manufacturer brand for generic compatible accessories. For example, do not use "Dell" as the brand name for a generic laptop battery that is compatible with Dell laptops.

Bullets

Include additional descriptions for your products in the following order:

Bullet Description Example
1 Overall synopsis of product Pen tablet with USB connection
2 Major feature 1,024 levels of pressure-sensitivity
3 Minor feature Customizable menu shortcut buttons
4 Materials and construction (if important, if not, another feature is fine) Thick, durable overlay
5 Warranty or accessory information Limited lifetime warranty

Product Description

Follow the guidance below to create a good product description:

  • Be concise, honest, and friendly.
  • Focus on the product's unique properties.
  • Don't mention competitors.
  • Provide the best applications for the product.
  • Check spelling and grammar.

Good example:

On your desk, advanced laser technology gives you precise tracking and instant response. In the air, innovative Freespace motion sensing transforms hand motions into natural, responsive cursor controls. Sit back and listen to music, browse photos, or surf the Web from your desk or across the room. Intuitive wave-and-click control offers an easier and more natural way to enjoy your favorite media. An operating range of 30 feet lets you navigate media from anywhere in the room.

Warranty Information

Provide accurate warranty information in the bullets and/or product description and listing comments. When listing products with the "New" condition type, the original manufacturer's warranty, if any, must apply (see Condition Guidelines). Do not indicate that the product has a valid manufacturer's warranty if it does not. Do not indicate that use of your accessory "will not void the warranty" of the base device.

Example of prohibited warranty information:

The Techno replacement battery for Dell Inspiron models will not void the original manufacturer's warranty.

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