Be concise. Do not mention other brands by name. Descriptions should include significant information but in the most general form, so do not mention price or promotional offers that may change.
Example: At only 1.9 inches thick, Samsung's striking new 850 series offers all of the features of the 750 Series models in an incredibly thin, sleek package. The Series 8 1080p LCD HDTVs have all of the features you'd expect from a top-of-the-line Samsung - superb image, a blazing-fast 4ms response time, 120Hz refresh rate with Automotion plus image interpolation technology for smooth fast motion, and rich interconnectivity, all wrapped in the stylish TOC color-infused bezel. Enjoy MPEG and JPEG files stored on external devices by connecting through a side-mounted USB 2.0, turning their LCD into a full-scale home viewing gallery, or connect their MP3 players for a dynamic audio experience. Includes remote control and batteries; mini remote control and lithium battery; warranty card/registration card/safety guide manual; program CD; power cord; cleaning cloth; and owner's instructions.
Consistency in how TV features are represented helps to ensure a better customer experience. When representation is consistent,
Amazon has established guidelines for the following areas:
Title format should be as follows:
|Brand Name||Model||Curved||Screen Size||Resolution||Native Refresh Rate||3D||Smart||Backlight||TV||(Model Year)|
4K Ultra HD
2013 & prior only
Examples of compliant item names include the following:
|Brand||Model||Curved||Screen Size||Resolution||Native Refresh Rate||3D||Smart||Backlight||TV||Model Year|
|LG||55LA9700||55-Inch||4K Ultra HD||240Hz||3D||Smart||LED||TV|
These item names would appear on detail pages as follows:
To standardize product specifications across all brands and models, content should be presented as shown in the table below. Each product description should contain 6 bullets.
|Bullet 1: Refresh Rate||Bullet 2: Backlight||Bullet 3: Smart Functionality||Bullet 4: Dimensions||Bullet 5: Inputs||Bullet 6: Accessories Included|
|Refresh Rate: 120Hz (Native); Clear Motion Rate 720 (Effective)||Backlight: LED (Edge-Lit)||Smart Functionality: Yes - Smart Central 3.0 with Voice Control||Dimensions(W x H x D): TV without stand: 57.1' x 33.4" x 4.4", TV with stand: 57.1' x 35.1" x 12.9"||Inputs: 4 HDMI 2.0, 3 USB, 1 MHL||Accessories Included: Smart Touch Remote Control, 4 Pairs of Active 3D Glasses, Built-In Camera|
The following are examples of complete bullet points.
Please let your category merchant manager or account manager know if you have any questions
We appreciate your help in standardizing TV detail pages across Amazon.com to improve the customer shopping experience. E-mail email@example.com with any additional questions.
Brand + Model Name + Model# + #-Disc (if more than 1) + Format (Blu-ray Disc/DVD/Upconverting DVD/xDE/VHS/Digital Video) + Recorder or Player
|4||UI and/or wireless features, ports|
|5||What's in the box; Warranty|