Home Entertainment

Image Guidelines for all Televisions, Projectors and Disc Players

Specifications

• Up to 13 images can be uploaded per product
• jpeg or tiff
• at least 1000 pixels by 1000 pixels
• to activate zoom: Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables zoom function on the website. Zoom has proven to enhance sales. The smallest your file can be is 500 pixels on the longest side.
• images must be named ASIN.pt##.jpg or ASIN.pt##.tiff in order to upload

Best practices for the types of images to use

1. Right-facing 45-degree angle product shot without packaging
   • If you don't have an angle shot, use a Front-View for this image
   • White background; for white products, add a drop shadow to emphasize the product
   • Product must occupy at least 80% of the image area
2. Front View
3. Left-facing 45-degree alt angle shot
4. Side View
5. Rear View
6. Alt Side View, if available
7. What's in the box
8. Image that shows scale of product
9. Up to 5 more images (for a total of 13)
   • Lifestyle images
   • Product specification charts

Notes about Titles for all Products

• Always spell out weight and dimension terms (for example: 52-inch, not 52"). Using measurement symbols diminishes search results.
• Use Title case. The first letter of each word in the title should be capitalized, unless the vendor deliberately uses lowercase or uppercase
• If color is applicable please add it at the end after a comma
• Do not include terms like Free, Bonus, Price, Exclusive, or A $XX Value
• Do not include marketing terms that are not actually part of the product's name. It just makes it harder for the customer to figure out what the product is. Feature information is surfaced in the bullet points.
• For bundles, use the title of each product included in the bundle. Separate product titles with "and" or serial commas if there are more than two products in the bundle. Add the word "Bundle" at the end
  • Example: Product 1, Product 2, and Product 3 Bundle.

Product Descriptions

Be concise. Do not mention other brands by name. Descriptions should include significant information but in the most general form, so do not mention price or promotional offers that may change.

Example: At only 1.9 inches thick, Samsung's striking new 850 series offers all of the features of the 750 Series models in an incredibly thin, sleek package. The Series 8 1080p LCD HDTVs have all of the features you'd expect from a top-of-the-line Samsung - superb image, a blazing-fast 4ms response time, 120Hz refresh rate with Automotion plus image interpolation technology for smooth fast motion, and rich interconnectivity, all wrapped in the stylish TOC color-infused bezel. Enjoy MPEG and JPEG files stored on external devices by connecting through a side-mounted USB 2.0, turning their LCD into a full-scale home viewing gallery, or connect their MP3 players for a dynamic audio experience. Includes remote control and batteries; mini remote control and lithium battery; warranty card/registration card/safety guide manual; program CD; power cord; cleaning cloth; and owner's instructions.

Televisions (including Plasma TVs, LCD TVs, and Projection TVs)

Consistency in how TV features are represented helps to ensure a better customer experience. When representation is consistent,

• Customers can better compare TVs
• Customers will be able to find the TV they are looking for because of consistent item names, and
• The first impression a customer will have on a product's detail page will be one of confidence because of the consistency of information and style.

Amazon has established guidelines for the following areas:

• Item name
• Product specification bullets
• Product description

Item Name

Title format should be as follows:

Brand Name	Model	Curved	Screen Size	Resolution	Native Refresh Rate	3D	Smart	Backlight	TV	(Model Year)
		if applicable	XX-Inch	720p 1080p 4K Ultra HD	60Hz 120Hz 240Hz	if applicable	if applicable	LED Plasma OLED		2013 & prior only

Examples of compliant item names include the following:

Brand	Model	Curved	Screen Size	Resolution	Native Refresh Rate	3D	Smart	Backlight	TV	Model Year
Samsung	UN48H6350		48-Inch	1080p	120Hz		Smart	LED	TV
Samsung	UN55F6300		55-Inch	1080p	120Hz		Smart	LED	TV	(2013 Model)
Sony	KDL6SS990A	Curved	65-Inch	1080p	120Hz	3D	Smart	LED	TV
LG	55LA9700		55-Inch	4K Ultra HD	240Hz	3D	Smart	LED	TV
Sharp	LC-60LE757U		60-Inch	1080p	240Hz	3D	Smart	LED	TV

These item names would appear on detail pages as follows:

• Samsung UN48H6350 48-Inch 1080p 120Hz Smart LED TV
• Vizio E221-A1 22-Inch 1080p 60Hz LED TV (2013 Model)
• Sony KDL6S900A Curved 65-Inch 1080p 120Hz 3D Smart LED TV
• LG 55LA9700 55-Inch 4K Ultra HD 240 Hz 3D Smart LED TV
• Sharp LC-60LE7578 60-Inch 1080p 240Hz 3D Smart LED TV

Product Specification:

To standardize product specifications across all brands and models, content should be presented as shown in the table below. Each product description should contain 6 bullets.

Bullet 1: Refresh Rate	Bullet 2: Backlight	Bullet 3: Smart Functionality	Bullet 4: Dimensions	Bullet 5: Inputs	Bullet 6: Accessories Included
Refresh Rate: 120Hz (Native); Clear Motion Rate 720 (Effective)	Backlight: LED (Edge-Lit)	Smart Functionality: Yes - Smart Central 3.0 with Voice Control	Dimensions(W x H x D): TV without stand: 57.1' x 33.4" x 4.4", TV with stand: 57.1' x 35.1" x 12.9"	Inputs: 4 HDMI 2.0, 3 USB, 1 MHL	Accessories Included: Smart Touch Remote Control, 4 Pairs of Active 3D Glasses, Built-In Camera

The following are examples of complete bullet points.

• Refresh Rate: 120Hz (Native); Clear Motion Rate 720 (Effective)
• Backlight: LED (Full Array), LED (Edge-Lit), LED (Full Array w/ Local Dimming), LED (Edge-Lit w/ Local Dimming), Plasma, OLED
• Smart Functionality: Yes - Smart Central 3.0 with Voice Control, No - Roku Ready
• Dimensions (W x H x D): TV without stand: 57.1'' x 33.4'' x 4.4'', TV with stand: 57.1'' x 35.1'' x 12.9''
• Inputs: 4 HDMI 2.0, 3 USB, 1 MHL
• Accessories Included: Remote, 4 Pairs of 3D Passive/Active Glasses, Built-In Camera

Please let your category merchant manager or account manager know if you have any questions

We appreciate your help in standardizing TV detail pages across Amazon.com to improve the customer shopping experience. E-mail 3p-manager-electronics@amazon.com with any additional questions.

Disc Players and Recorders (including DVD Players, Portable DVD Players, and Blu-Ray Players)

Titles

Brand + Model Name + Model# + #-Disc (if more than 1) + Format (Blu-ray Disc/DVD/Upconverting DVD/xDE/VHS/Digital Video) + Recorder or Player

Bullets

Bullet	Description
1	Video Output
2	Video upscaling
3	Audio Output
4	UI and/or wireless features, ports
5	What's in the box; Warranty