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This article applies to selling in: United States


The quality, clarity and composition of the images you use to display your products can invite customers to come take a closer look. Here are some guidelines to make the most out of the images that you use to sell your products.

Primary image format

Amazon accepts JPEG (.jpg), TIFF (.tif) or static GIF (.gif) file formats. JPEG is preferred. For your Primary image, use the following guidelines.

  • Dimensions: Make your image at least 1,000 pixels on the longest side. This range enables customers to take advantage of zoom.*
  • Composition: Just include the product on a white background. If the product is white, use a drop shadow to offset it.



Amazon offers Zoom functionality for main images on detail pages. This feature enables customers to explore the details that make your products appealing.

In order to take full advantage of Zoom, upload primary images that are as large as possible.

Alternate images

You can use up to eight alternate images. Here's your chance to show off your product. Alternate images should show the following views that apply:

  • The product in use
  • Close-ups of important features
  • Different angles
  • Product packaging
  • Out of the box accessories
  • Transformation (folded, expanded, opened, closed, and so on)
Note: The detail page is limited to showing 7 images - the main image, and up to 6 alternate images.

Here are examples of good alternate images:

Product in use Product Packaging

Out of Box Accessories Transformed (folded)
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