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This article applies to selling in: United States

Product page style guides

At Amazon, we do our best to provide a consistent look and feel for our customers. However, each category has slightly different requirements about how its products are displayed.

To help you create compelling, accurate detail pages, we've created category style guides, which contain guidelines for images, descriptions, and much more. They are in PDF format for easy downloading and printing.

Review the Amazon Services Quick Start Style Guide to learn the basic style guidelines that apply to all categories. Categories can also have style requirements in addition to the Quick Start Style Guide, so be sure to review any guides that specifically apply to the categories in which you sell.

Download the style guide for your category from the downloadable file template table on the Inventory templates for product categories page.

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