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This article applies to selling in: United States

Requirements and Restrictions

Currently, the Add a Product tool is available in the following categories:

  • Baby Products (excluding Baby Apparel)
  • Books*
  • Camera & Photo
  • Computer and Video Games
  • DVDs*
  • Electronics
  • Grocery
  • Health & Personal Care
  • Home & Garden (including Pets)
  • Music*
  • Musical Instruments
  • Office Products
  • Personal Computers
  • Pet Supplies
  • Software
  • Sporting Goods
  • Tools and Hardware
  • Toys & Games
  • Videos*
  • Video Games
  • Everything Else (excluding ineligible categories)

* To learn more, see Selling media products.

Selling in some categories requires prior approval from Amazon. For more details, see Categories and products requiring approval. The Add a Product tool is not available to sellers approved to list in the Beauty, Jewelry, or Watches categories.

We ask sellers not to list products until the appropriate category is available to them. Intentionally creating product pages in the wrong product category is prohibited, and product pages found to be in violation will be removed. We may also take steps to close a seller's account.

The Everything Else category is available to all sellers primarily for collectibles such as coins and stamps, and other products that do not clearly fit within other categories. Do not list a product in the Everything Else category that belongs in a category that requires approval.

Page creation restrictions

Some products cannot be sold on the Amazon website. Refrain from creating product detail pages for these products:

Additionally, sellers must adhere to Amazon rules for the creation of new product detail pages. You can review our policies in the Product detail page rules.

We do not allow duplicate product detail pages. Before creating a new page, sellers should determine if the product is already on Amazon. Sellers can submit additional product details or submit corrections to errors on existing product pages.

Software products offered on our international retail websites are generally ineligible for listing on Amazon. Sellers can create product detail pages for Books, Music, DVD, Video, and Video Games products that are already listed for sale on Amazon's international sites. For more information, see Selling international media products.

Product identifiers

Most categories require that you use a Global Trade Identification Number (GTIN), such as a UPC, ISBN, or EAN, as a product identifier when creating new product pages or matching to existing pages in the catalog. For more information, see Product UPCs and GTINs. The table in the Overview of category UPC requirements page summarizes the requirements for each category, including exceptions and exemptions. If you are not sure where to find the product identifier for your item, or if you need to obtain product codes for items you manufacture, see Find your product ID.

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