Add a Product is an interactive web-based interface used to list a small number of products, one at a time. This tool is available within the Inventory drop-down menu of your seller account. The Add a Product tool can be used to:
Match to an existing product listing: If you have a product you want to sell which already exists on Amazon, you must match to the existing product detail page.
Create a new product listing: If the product you want to sell does not exist on Amazon, you can list a new product and Amazon will create a new product detail page.
If you have a Professional selling plan, and prefer to work with your product listings offline, we recommend using an inventory template
Watch the introductory video on ways to list a product
Match to an existing product listing
Note: This option is not available to Amazon Handmade sellers.
Before you match your product to the existing product listing on Amazon, ensure that you
have the following information available:
|Information to provide
||Offer includes the product's condition, price, quantity, shipping options,
etc. You can update your offer information at any time.
Follow these steps to match to an existing product listing:
Select Add a Product from the Inventory drop-down.
Search for the product you want to sell on Amazon within the Find your
products in Amazon’s catalog section.
Note: Results are more accurate if you
search for a product identifier such as a UPC, EAN, JAN, or an ISBN.
If you locate the product you want to sell, perform these steps:
Click on Show variations (if applicable).
Select a condition.
Click Sell this Product.
Enter your offer details in the provided data fields.
Note: Required fields are
marked with an asterisk.
Create a new product listing
If you are unable to locate your product using Add a Product, you can Create a
new product listing on Amazon. Before creating a new listing on Amazon, ensure that
you have the following information available:
|Information to provide
Most products have a unique identification code, such as a UPC, EAN, JAN, or ISBN. It ensures accurate information on the product detail page.
Note: Handmade listings do not require a unique identifier.
||Offer details includes the product's condition, price, quantity, shipping
options, etc. You can update your offer information at any time.
||Product details include product name (title), brand, category, description, and
images. These details give buyers a clear view of the product being offered and can
be used to highlight special features. Mandatory attributes are subject to change
depending on the category you are listing your products in.
|Keywords and search terms
||Strong keywords can help make your products easier for buyers to find. To learn
more, see Using search terms effectively.
Follow these steps to create a new product listing on Amazon:
Select Add a Product from the Inventory
Click I’m adding a product not sold on Amazon.
Note: This is not applicable to Handmade listings.
You can choose one of the following options to create a new product listing:
Search for your product’s category and click the Search icon
Browse the Select a Product Category option for the category
that matches the product you want to sell and click Select
category. Choosing your category accurately can help buyers find
products more easily.
Note: You can favorite frequently used categories by clicking on the star. These
categories will subsequently appear under Favorites at the top of Select a
Enter the required information within the Vital Info and
Note: You can select the Advanced View option to enter additional information about your
Once you enter the required information in the tabs provided, you can click
Save changes to complete the listing process. You can edit the
information for your product listings anytime.
Detail pages are shared with other sellers who can offer the same product. (Note: This is not true for Handmade detail pages.) Amazon chooses what information to include on the product detail page based on manufacturer and seller contributions. To learn more, refer to Product detail pages and offers.
Amazon displays listings with relevant and accurate information on the detail
page. It is highly recommended that you provide appropriate information for your
product listings, to help buyers make a well-informed purchase. Review the following
help guides for best practices while listing a product:
The information you provide will be published on Amazon
typically within 15 minutes and your offer becomes visible to customers through search and
browse. After you add new products or listings, confirm if you can find your products by
searching or browsing for them. If you cannot find your products, see Using search
and How do I find my products on the Amazon website
Listing in multiple marketplaces
Whether you are matching to an existing product listing or creating a new one, you have the option to reach more Customers by making your listing available across multiple Amazon marketplaces during the listing process. Provide additional attributes such as price for each additional marketplace in the offer tab to create listings in those marketplaces in addition to the marketplace you have selected in the Seller Central header. Prices should be provided in the local marketplace currency, which is denoted in the price field. If a detail page doesn’t yet exist in those marketplaces, Amazon will attempt to automatically translate and create a page on your behalf. This process can take up to 48 hours to complete, and you will be able to suggest content changes in local language after completion.
Available marketplaces are determined by where you are registered, and for marketplaces outside of regions like Europe or North America, by your linked accounts. To find out more about listing policies for each marketplace, go to Amazon’s Category, Product and Content Restrictions.