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This article applies to selling in: United States

Find your product ID (GTIN)

For most categories, you are required to associate your products with industry-standard product identifiers to create new product pages and offer listings on Amazon. These IDs help ensure product page accuracy by matching listings to products that already exist in the Amazon catalog.

Product IDs are part of a system of unique identifiers called GTINs, or Global Trade Item Numbers. The following are the most common GTINs used to create Amazon catalog pages:

Universal Product Codes (UPCs)

A UPC is a standard product identifier to help you sell your product.

International Standard Book Numbers (ISBNs)

An ISBN is a product identifier used specifically for books, and is usually associated with a publication date.

European Article Numbers (EANs)

An EAN is a type of product identifier used specifically for products for the European marketplace. This product identifier is also referred to as an international article number.

Japanese Article Numbers (JANs)

A JAN is a type of product identifier used specifically for products for the Japanese marketplace. This product identifier is also referred to as an international article number.

Product IDs are different from Amazon Standard Identification Numbers (ASINs) because they are used by many systems outside of Amazon.

Note: The use of false product identification information, including product IDs, is prohibited and can result in your ASIN creation privileges being removed. Product IDs will be confirmed against the GS1 database. For more information, see Product Detail Page Rules and the ASIN Creation Policy.

To find a product ID:

  1. Check the Product ID (GTIN) requirements by category to see if your product has specific ID requirements.
  2. Look for ISBNs, UPCs, EANs or JANs above or below the bar code on the packaging (or cover) of your product. GTIN-14s appear on the shipping container.
    Note: If your product does not contain a product ID, you can request for an exemption. For more information, see How to list products that do not have a Product ID (UPC, EAN, JAN, or ISBN).

Table 1. Examples of product IDs
ISBN: Contains 10 digits or 13 digits. For 10 digits, include the letter X if the ISBN ends with that letter.
UPC: Contains 12 digits. Include the digits on the left and right sides of the bar code.
EAN and JAN: Contains 13 digits.
GTIN-14: Contains 14 digits.

Obtain a product ID

If you do not have a product ID for your product, you can request it from the manufacturer. If you manufacture the product yourself, visit the GS1 standards website for more information.

Sellers in the United States can visit the GS1 US standards website for EANs. You can also find ISBNs at the U.S. ISBN Agency.

Where to use product IDs

If you have the product ID, use the Add a Product tool. For details, see Add one product at a time and Add your products using inventory files.

Troubleshooting missing or mismatched product IDs


Find your product ID (GTIN)


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