This article applies to selling in: United States

Holiday Preparation Checklist for Tools & Home Improvement

As you know, Amazon.com gets incredible amount of traffic during the holidays. We want you to be prepared to make the most of this opportunity. Below is a checklist we think you should use to prepare yourself for the holiday season.

(Count # of YES answers to know your level of preparedness)

Item quality

  • Majority of my items have images
  • All my items have great content (feature bullet points and detailed product descriptions)
  • My products have informative titles

Availability

  • At least 90% of my products will be in stock for the entire holiday season

Search & Browse:

  • All my products are correctly classified on Amazon.com
  • I have included 5 effective search terms for every product

Feedback

  • I have positive feedback ratings of at least 4.0
  • I have plans to contact customers to remove negative ratings (if customers agree it was unjustified)
  • I have plans to encourage my customers to write reviews for my products

Cross Selling

  • I have created at least 10 buyer guides which will feature at least 100 of my top products
  • I have created at least 10 Listmania Lists

Power Merchandising

  • I have a ready short list to send my products for Amazon.com Friday Sale
  • I have a ready short list to send my products for Clearance Corner
  • I have a ready short list to send my products for Hot Picks

Promotions

  • I plan to run a Free Shipping over $x promotion for the Holiday Season

You can find more help on all of the above topics in Seller Central help.

Please send your planned promotions, buyer guides and merchandising item listings to tools-promotions@amazon.com.

We wish that you will have an incredible Holiday Season.

Happy Selling!!

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