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This article applies to selling in: United States

Improve product details

After a customer finds your product through searching or browsing, you need to present them with a compelling offer on the product detail page. An effective product detail page entices customers to buy your products.

Inspiring product images

Effective product images stimulate a customer's imagination and inspire them to buy your product. Evaluate your image quality based on these guidelines:

  • The image matches the product description in size, color, and so on.
  • The product is recognizable.
  • The image is a photo and not a drawing.
  • The photo is taken at a flattering angle.
  • The product is focused and well-lit.
  • Close-up shots are not obscured by highlights or shadows.
  • The product occupies at least 80% of the image area.
  • The entire product is depicted in the image.
  • Backgrounds are simple and clean so as not to distract from the product.

In addition to providing quality product images, provide as many different images as possible. Many product categories allow for the inclusion of swatch images and alternate images.

Compelling price research

Research the competition as you develop a compelling price point and don't forget to take shipping costs into account as well.

Offering free shipping can significantly increase your sales. In particular, think about inexpensive items. A $5 shipping charge on $5-$10 worth of merchandise is not very compelling.

Clearly communicate your shipping policy. This includes both charges and delivery times. Use the Your Info & Policies feature to add to the information you provide in your Shipping Settings.

Clear and concise bullet points

Testing shows that well-crafted bullet points increase sales. Customers rely on them to understand key product features as they highlight important or distinguishing facts about your product.

Use the following guidelines as you craft your bullet points:

  • Highlight the five key features you want customers to consider, such as dimensions, age appropriateness, ideal conditions for the product, skill level, contents, country of origin, and so on.
  • Maintain a consistent order. If your first bullet point is country of origin, keep that same order for all your products.
  • Reiterate important information from the title and description.
  • Begin each bullet point with a capital letter.
  • Write with sentence fragments and do not include ending punctuation.
  • Do not include promotional and pricing information.

The bulleted list below follows these guidelines in describing a set of rain gear:

  • Drawstring adjustable hood & snap adjustable cuffs
  • 100% waterproof
  • 100% breathable
  • Available in khaki, yellow, or green
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