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This article applies to selling in: United States

Use research to increase sales

Successful sellers take the time to:

Understand the categories in which they are selling

This includes exploring the breadth and depth of selection in each category and considering where their items would fit in the category's structure.

Check out the competition

They identify the number of competitors, their size, selection, pricing, and promotions in order to plan compelling and competitive offers.

Compare their price position

Compare your product with similar products already selling on Amazon.

Study the best-selling items in relevant categories and mimic common characteristics

For example, do customers appear to be buying based on price or brand? Do the best-selling products ship for free or reduced rates?

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