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This article applies to selling in: United States

Price your item

You may list items at any price you feel is fair, regardless of the Amazon price or list price, within the limits set by Amazon, and so long as your price adheres to the Amazon Marketplace Fair Pricing Policy and Amazon Policy on Reference Prices.

Sellers on the Individual selling plan may not list items at a price in excess of $10,000. Sellers on the Professional selling plan may not list items at a price in excess of $300,000.

These price limits do not apply to Collectibles listings. For more information about Collectibles category requirements, search for "collectibles" in seller Help.

Pricing definitions

The item price is the amount payable by a customer, excluding shipping and handling, as it appears when you list an item.

The total price is the amount payable by a customer as well as all terms of offer/sale. This includes all of the following:

  • Shipping and handling charges
  • Discounts, rebates, or special sales/promotions you offer/make with respect to purchases
  • Shipping method
  • Business practices, such as any reduction or elimination of shipping charges on an order, or of any other order-related fees and expenses
  • Low-price guarantees

The total price does not include discounts, sales, rebates, or other promotional offers you attempt to make available through the Amazon Store that we do not honor or support.

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