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This article applies to selling in: United States

Get started with Fulfillment by Amazon (FBA)

Fulfillment by Amazon programs and services can help you grow your business and reach more customers. With FBA, you send your products to Amazon’s fulfillment centers, and we pick, pack, ship, and provide customer service for those products.

Why should you use Fulfillment by Amazon?

The benefits of using FBA include:

  • Free shipping on eligible orders: With FBA, your products are eligible for Amazon Prime free Two-Day Shipping, and all customers can get free shipping on eligible orders.
  • Customer service and returns: Amazon provides customer service on your behalf and handles returns for FBA orders.
  • Opportunities to reach new customers: Programs such as FBA Subscribe & Save, FBA Small and Light, Multi-Channel Fulfillment, and FBA Export can help you maximize sales and build customer loyalty.
  • Tools to help you manage your business: Choose from optional services including product preparation, labeling, and repackaging, and Amazon partnered carrier options.

How to use FBA

You can start using FBA by following these steps.

Step 1: Set up FBA. If you already have a Selling on Amazon account, add FBA to your account. If you don't, set up your Amazon selling account first.

Step 2: Create your product listings. Add your products to the Amazon catalog one at a time, in bulk, or by integrating your inventory management software with Amazon's API. To learn more, visit Product detail pages and offers and List products for Fulfillment by Amazon.

Step 3: Prepare your products: Proper preparation, packaging, and labeling can help ensure your products get transported safely and securely to the fulfillment center and made available quickly to customers. For more information, see Packaging and prep requirements and Shipping and routing requirements.

Step 4: Ship your products to Amazon: Create your shipping plan, print Amazon shipment ID labels, and send your shipments to Amazon fulfillment centers. To learn more, visit Send FBA inventory to Amazon.

Once your products are received at the fulfillment center, they are available for customers to buy. For more information, see How Amazon receives and stores your inventory and Manage FBA orders.

Convert existing inventory to FBA

If you’re already an Amazon seller, you can convert your existing inventory to FBA. Here’s how:

  1. On the Manage Inventory page, select the products you want to sell through FBA.
  2. Select Change to Fulfilled by Amazon from the Actions pull-down menu.
  3. If you want to continue creating your shipment, click Convert & Send Inventory. If you want to keep adding inventory before creating your shipment, click Convert only.

Offer a product through both fulfillment channels

You can offer a product through both fulfillment channels—Fulfilled by Amazon and merchant fulfilled—simultaneously, by creating a unique SKU for each fulfillment channel rather than toggling a single SKU between the two channels.

To add a SKU for the second fulfillment channel:

  1. On the Manage Inventory page, select the arrow to the right of the product listing’s Edit button, and then choose Add another condition.
  2. On the Offer form, create a new SKU for the ASIN.
    Note: You cannot use the same SKU as your existing offer. To help organize your SKUs, you might want to add -FBA or .FBA to the end of the SKU to be fulfilled by Amazon.
  3. For Fulfillment Channel, select the channel for the new SKU to use. For example, if the existing SKU is merchant fulfilled, select Amazon will ship and provide customer service for this SKU.
  4. Click Save and finish to begin the shipment creation process.
This method also allows you to create a marketplace-specific SKU for your North America Unified Account.

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