Sell on Amazon Sign in
This article applies to selling in: United States

Create a coupon

To create a coupon, follow the steps below:

  1. Go to Advertising, and select Coupons.
  2. Click Create a new coupon.
    Note: If this is your first coupon, then click Create your first coupon.
  3. To create one coupon at a time, follow the below steps. To create coupons in bulk by using a spreadsheet, follow the instructions in How to create coupons in bulk
  4. On the left pane, search for the products you want to add to the coupon and click Add to coupon. The added products are displayed on the right pane.
  5. Click Show variations in the related product's box to find the variation you would like to remove and click Remove.
  6. Click Continue to next step after you select the products to add.
  7. Choose between Percentage Off and Money Off discounts and specify the discount. This value must to be a percentage for Percentage Off and a USD amount for Money Off discounts. The minimum and maximum discounts for coupons are 5% and 80% respectively.
    Note: Percentage Off and Money Off coupons will be combined with discounts from other promotions that are running at the same time, including Lightning Deals, Promotions, Sale Price, Business Price, and Outlet deals. For example, if a Lightning Deal offers a 20% discount on a $100 ASIN and that same ASIN also has a 5% off coupon running at the same time, the 5% off discount from the coupon will combine with the 20% discount from the Lightning Deal. This will result in a total discount of $25.

    Standard Price: $100

    Lightning Deal Discount: 20%

    Coupon Discount: 5%

    Total Discount: (100 * 0.2) + (100 * 0.05) = $25

    A coupon discount will apply to one unit per order. This can be multiple units of the same coupon ASIN or two units from two different coupon ASINs. If they are in the same order, the coupon discount will apply to the lowest priced item at checkout.
    Important: After you decide the promotions you want to apply to your offers, you can combine promotions (for example, combine a lightning deal with a coupon). This may cause unexpected customer spike and excess budget. If you do not intend to combine promotions, then cancel overlapping promotions you do not want to run.
  8. To set a budget for your coupon, see How do coupon budgets work?
  9. Click Continue to next step.
  10. Select a Title, Start date, and End date for your coupon. You can choose to target your coupon to a customer segment from this step. For details, see How does coupon targeting work?
  11. Click Continue to next step.
  12. The earliest a coupon can go live is six hours after creation. For more information, go to Edit a coupon. We currently do not allow the creation of coupons more than six months in advance (start date of coupon cannot be more than six months from the day of creation).
  13. After you review your coupon, click Submit coupon.

Add products

You can add up to 200 parent ASINs to one coupon. To provide a better customer experience, select products within the same sub-category, price level, or product group. For the products that are selected as Featured Offer, your coupon offer will be more visible throughout the website.

Edit a coupon

Approximately 6 hours before the start time, your coupon will be locked. At this time, our systems run validation rules on your coupon to make sure it offers a good value to our customers. Once locked, you will not be able to make any changes to your coupon until it goes live. After the coupon goes live, you can increase your budget or extend the duration (up to 90 days maximum). For more information on budget, go to Budget.

Cancel a coupon

Click Deactivate to cancel the coupons.

Following are a few notes:

  • Cancellations might not be immediate because customers who have already clipped your coupon before cancellation will be allowed to check out with those coupons for approximately 30 minutes.
  • Offensive words, discount percentages, or referring to events (such as Prime Day or Black Friday) in coupon titles are prohibited. Failure to comply with these rules may result in your coupon being deactivated by Amazon.
  • As you consider running promotions for your products, promotions cannot be provided as an incentive for customer reviews (either explicitly or implicitly).
  • Customer reviews from purchases with promotions might not always get the 'Amazon Verified Purchase' badge. To learn more, go to Customer product reviews policies and Amazon Verified Purchase Reviews.

Advertise (optional)

After you submit your coupon, you can create a Sponsored Products campaign for your coupon ASINs to potentially elevate search placement and increase your page views. To learn more, go to Sponsored Products for Coupons

Sign in to use the tool and get personalized help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling On Amazon


© 1999-2022, Amazon.com, Inc. or its affiliates