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This article applies to selling in: United States

Create a coupon

To create a coupon, follow the steps below:


  1. Go to Advertising, and then select Coupons.
  2. Click Create a new coupon on the dashboard.
    Note: If this is your first coupon, click Create your first coupon.
  3. Using the menu on the left hand side, search for the products you want to add to the coupon and click Add to coupon. The products you added to your coupon will move to the right hand side of the screen. If there are any variations you would like to exclude from the coupon, click Manage variations in the related product's box, find the variation you would like to remove and click Remove. When you finish selecting the products you would like to add, click Continue to next step.
  4. Choose between Percentage Off and Money Off discounts. Enter the discount you would like to offer. This value has to be a percentage for Percentage Off and a USD amount for Money Off discounts. The minimum and maximum discounts for coupons are 5% and 80% respectively.
    Note: Percentage Off and Money Off coupons will be combined with discounts from other promotions that are running at the same time, including Lightning Deals, Promotions, Sale Price, Business Price, and Giveaway. For example, if a Lightning Deal offers a 20% discount on a $100 ASIN and that same ASIN also has a 5% off coupon running at the same time, the 5% off discount from the coupon will combine with the 20% discount from the Lightning Deal. This will result in a total discount of $25.

    Standard Price: $100

    Lightning Deal Discount: 20%

    Coupon Discount: 5%

    Total Discount: (100 * 0.2) + (100 * 0.05) = $25

    Coupon discount will apply to one unit per order. This can be multiple units of the same coupon ASIN or two units from two different coupon ASINs. If they are in the same order, the coupon discount will apply to the lowest priced item at checkout.
  5. Set a budget for your coupon. For details, see How do coupon budgets work? Click Continue to next step.
  6. Select a title, start date and end date for your coupon. You can also choose to target your coupon to a customer segment from this step. For details, see How does coupon targeting work? Click Continue to next step.
    Note: The earliest a coupon can go live is 6 hours after creation. Coupons created with a same day start date will require at least 6 hours for our system to run a number of validation rules on your coupon to make sure it offers a good value to our customers. We currently do not allow the creation of coupons more than 1 month in advance (Start date of coupon cannot be more than 1 month from the day of creation).
  7. Review your coupon. If everything looks right, click Submit coupon.

Adding products: You can add up to 50 parent ASINs to one coupon. To help provide a better customer experience, select products within the same sub-category, price level, or product group. For the products where you are winning the Buy Box, your coupon offer will be more visible throughout the site.

Editing a coupon: Approximately 6 hours before the start time, your coupon will be locked down. At this time, our systems run validation rules on your coupon to make sure it offers a good value to our customers. Once locked down, you will not be able to make any changes to your coupon until it goes live. After the coupon goes live, you can increase your budget or extend the duration (up to 90 days maximum).

Cancelling a coupon: At any time, you can cancel any of your coupons by clicking the Deactivate button on your dashboard.

Note: Cancellations might not be immediate because customers who have already clipped your coupon before cancellation will be allowed to check out with those coupons for approximately 30 minutes.

The coupon title is what customers will see under the coupon image when they browse through coupons on the Coupons home page. For a standard customer experience across coupons, Amazon automatically generates the first three words of your coupon title based on the discount you entered ("Save 15% on"). All you have to do is define the products that the savings will apply to. For example, if you added different sizes and types of hand sanitizers to your coupon, your coupon title can be "Save 15% on hand sanitizers.”

Important: Entering offensive words, discount percentages, or referring to events (such as Prime Day or Black Friday) in coupon titles are prohibited. Failure to comply with these rules may result in your coupon being deactivated by Amazon.
Note: As you consider running promotions for your products, keep in mind that promotions cannot be provided as an incentive for customer reviews (either explicitly or implicitly).

Also note that customer reviews from purchases with promotions might not always get the 'Amazon Verified Purchase' badge. To learn more, refer to Customer product reviews policies and Amazon Verified Purchase Reviews.

Advertise (Optional)

After you submit your coupon, you will have the option to create a Sponsored Products campaign for your coupon ASINs to potentially elevate search placement and increase page views. Learn more about Sponsored Products eligibility and Sponsored Products for Coupons.

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