Customers can search for products by browsing or by using the search box. Most customers use a combination of browse and search.
To help customers find products, Amazon developed a detailed product hierarchy, known as the browse-tree structure. Customers refine their search by category links until they narrow it down to the desired product.
Amazon uses Item Type Keywords, Product Description, Bullet Points and other detail page elements to classify your products under the correct categories.
An example of the browse-tree category structure on Amazon that is used for search navigation can be seen below.
Electronics > Electronics Bags & Cases > Laptop Computer Briefcases
Click here to download the category specific Browse Tree Guide, which will help you, find the correct Item Type Keyword or Browse node for your product.